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Rtds in Nigeria

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    Report

  • 26 Pages
  • June 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 1203277
RTDs in Nigeria witnessed a sharp volume decline in 2023 due to negative economic conditions. High inflation limited consumer spending power, and due to higher production and import costs (largely due to the depreciation of the local currency), unit prices for all brands increased significantly. RTDs tend to be heavily influenced by the economy, being quite a price sensitive and income sensitive category.

The RTDs in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Sharp decline in volume sales of RTDs
  • Competitive landscape remains largely unchanged
  • On-trade sales slump in 2023
PROSPECTS AND OPPORTUNITIES
  • Economic recovery to boost RTDs sales over the forecast period
  • Spirit-based RTDs continue to dominate but wine-based RTDs have some growth potential
  • On-trade channel to perform best as economic conditions improve
CATEGORY DATA
  • Table 1 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 2 Sales of RTDs by Category: Total Value 2018-2023
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2020-2023
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN NIGERIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 16 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Table 17 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 18 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 19 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 20 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 21 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 22 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 25 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 26 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 27 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 28 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 29 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 32 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 33 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources