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Sweet Spreads in Guatemala

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    Report

  • 18 Pages
  • November 2025
  • Region: Guatemala
  • Euromonitor International
  • ID: 1203314
An expanding variety of flavours and packaging formats supports the growing appeal of sweet spreads in Guatemala in 2025. The introduction of premium flavours caters to higher-income consumers seeking unique and artisanal options, while the presence of more affordable brands ensures that lower-income households remain engaged in the category.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Widening range of flavours and formats boosts interest
INDUSTRY PERFORMANCE
  • Growth supported by an expanding variety of flavours, packaging formats
  • Price surges fuel value growth of chocolate spreads
WHAT’S NEXT?
  • Steady growth supported by expanding flavour variety, packaging innovation and broad consumer appeal
  • Reduced-sugar formulations increasingly important in marmalade
  • Innovation could expand honey’s appeal
COMPETITIVE LANDSCAPE
  • Envasadora de Alimentos y Conservas SA’s Ana Belly brand enjoys strong brand recognition across income groups
  • Nutella benefits from its positioning as a premium yet accessible indulgence
CHANNELS
  • Supermarkets lead, offering a convenient and accessible shopping environment
  • Expansion of hypermarkets, discounters and e-commerce
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 6 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 7 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN GUATEMALA
EXECUTIVE SUMMARY
  • Inflation eases but pricing remains key factor
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Rising health consciousness shapes purchasing decisions
  • Changing consumer preferences
WHAT’S NEXT?
  • Growing focus on variety and flavour innovation
  • Rising demand for convenient products that offer both flavour and nutritional value
COMPETITIVE LANDSCAPE
CHANNELS
  • Small local grocers lead, benefiting from an extensive national reach
  • Modern retailers appeal to shoppers who value wider product variety, convenience and competitive pricing
  • E-commerce gains traction
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources