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Wine in Nigeria

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    Report

  • 33 Pages
  • June 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 1203333
Wine is a relatively niche category in Nigeria that is growing from a low base, due to the growing desire for novel types of alcoholic drinks among Nigerians and an increase in the female drinking population. Wine is typically consumed on social occasions at parties and in clubs in the on-trade, where it is considered a status drink. As in most alcoholic drinks categories, wine was heavily impacted by poor economic conditions in 2023.

The Wine in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Economic conditions weaken volume sales in the wine category
  • Non-alcoholic wine continues to be the preferred choice in Nigeria
  • On-trade takes the brunt of challenging economic conditions
PROSPECTS AND OPPORTUNITIES
  • Wine to grow well as economy recovers
  • Economy and standard brands to continue dominating wine volume sales
  • Non-alcoholic wine to underpin category growth
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2018-2023
  • Table 2 Sales of Wine by Category: Total Value 2018-2023
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2018-2023
  • Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2019-2023
  • Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2020-2023
  • Table 16 GBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 17 NBO Company Shares of Champagne: % Total Volume 2019-2023
  • Table 18 LBN Brand Shares of Champagne: % Total Volume 2020-2023
  • Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2019-2023
  • Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2020-2023
  • Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2019-2023
  • Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2020-2023
  • Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2019-2023
  • Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2020-2023
  • Table 28 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 29 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN NIGERIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 32 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Table 33 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 36 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 45 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources