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Rtds in Peru

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    Report

  • 25 Pages
  • June 2024
  • Region: Peru
  • Euromonitor International
  • ID: 1203462
Despite Peru entering recession 2023, RTDs managed to deliver strong growth in total volume terms, with these products continuing to attract new consumers. Apart from the novelty of these products, factors such as the wide variety of brands and flavours helped to draw attention, in addition to the use of promotions as retailers looked to push these products.

The RTDs in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Malt-based RTDs, Non Alcoholic RTDs, Other RTDs, Spirit-based RTDs, Wine-based RTDs.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the RTDs market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • RTDs thriving thanks to investment in distribution, marketing and new product development
  • Four Loko loses share but remains the leading brand in 2023 thanks to strong distribution reach
  • Local production gains relevance as companies recognise the potential of RTDs
PROSPECTS AND OPPORTUNITIES
  • The category will continue to grow, but it might be more concentrated.
  • Value for money will remain a key claim of RTDs
  • RTDs should gain a more visible presence in key retail channels as demand grows
CATEGORY DATA
  • Table 1 Sales of RTDs by Category: Total Volume 2018-2023
  • Table 2 Sales of RTDs by Category: Total Value 2018-2023
  • Table 3 Sales of RTDs by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of RTDs by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of RTDs by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of RTDs by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 GBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 10 NBO Company Shares of RTDs: % Total Volume 2019-2023
  • Table 11 LBN Brand Shares of RTDs: % Total Volume 2020-2023
  • Table 12 Forecast Sales of RTDs by Category: Total Volume 2023-2028
  • Table 13 Forecast Sales of RTDs by Category: Total Value 2023-2028
  • Table 14 Forecast Sales of RTDs by Category: % Total Volume Growth 2023-2028
  • Table 15 Forecast Sales of RTDs by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN PERU
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Summary 1 Number of On-trade Establishments by Type 2017-2023
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 18 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 3 Research Sources