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Sweet Spreads in Croatia

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    Report

  • 20 Pages
  • November 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 1203487
Sweet spreads in Croatia delivered another year of retail value growth in 2025, sustained by solid household penetration, tourist demand and a continuing shift from homemade preserves toward convenient, branded or private label alternatives. Jams and preserves recorded the fastest gains, benefiting from affordability and variety at a time when elevated cocoa and nut prices kept chocolate spreads comparatively expensive.

This report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2025, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Chocolate Spreads, Honey, Jams and Preserves, Nut and Seed Based Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sweet Spreads market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Tourist demand and shift away from home production boost sales
INDUSTRY PERFORMANCE
  • Jams and preserves outperform as affordability and convenience drive usage
WHAT’S NEXT?
  • Continued category expansion driven by fruit-forward innovation and steady breakfast habits
  • Health and wellness trends favour naturalness and simple, recognisable ingredients
  • Regulatory reform to raise transparency and quality benchmarks across the category
COMPETITIVE LANDSCAPE
  • Podravka consolidates leadership through breadth, innovation and brand heritage
  • Private label and regional premium players gain momentum through affordability and authenticity
CHANNELS
  • Supermarkets dominate as core breakfast and snacking occasions drive sales
  • E-commerce accelerates as repeat orders and tourism extend reach
CATEGORY DATA
  • Table 1 Sales of Sweet Spreads by Category: Volume 2020-2025
  • Table 2 Sales of Sweet Spreads by Category: Value 2020-2025
  • Table 3 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
  • Table 4 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Sweet Spreads: % Value 2021-2025
  • Table 6 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
  • Table 7 Distribution of Sweet Spreads by Format: % Value 2020-2025
  • Table 8 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
  • Table 9 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
  • Table 10 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
  • Table 11 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERCOOKING INGREDIENTS AND MEALS IN CROATIA
EXECUTIVE SUMMARY
  • Sales benefit from unit price stabilisation
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Trade dynamics and input volatility shape the competitive landscape
  • Tourism boosts shelf-stable meals and convenience lines
  • Quality control and provenance gain importance
WHAT’S NEXT?
  • Steady growth outlook led by sauces, meals and convenience innovation
  • Domestic production investments reinforce competitiveness
  • Modern retail and digital fulfilment drive future channel dynamics
COMPETITIVE LANDSCAPE
  • Podravka consolidates leadership through investment and innovation
  • Fortenova Grupa drives fastest growth through pricing strategy and brand agility
  • Private label performance remains mixed but strategically important
CHANNELS
  • Supermarkets consolidate leadership through range, promotions and tourist reach
  • E-commerce accelerates as digital habits deepen
  • Retail outperforms foodservice as at-home and tourist consumption dominate
MARKET DATA
  • Table 12 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
  • Table 13 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
  • Table 14 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
  • Table 15 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
  • Table 16 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
  • Table 17 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
  • Table 18 Penetration of Private Label by Category: % Value 2020-2025
  • Table 19 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
  • Table 20 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
  • Table 21 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
  • Table 22 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
  • Table 23 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 1 Research Sources