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Toys and Games in the Netherlands

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    Report

  • 32 Pages
  • May 2024
  • Region: Netherlands
  • Euromonitor International
  • ID: 1203504
The market for toys and games in the Netherlands saw continued growth in current value terms in 2023, albeit at a slower rate than the previous year. This was driven primarily by video games, both hardware and software. Video gamers are, in general, not significantly influenced by inflation and therefore continued to support the category despite the difficult economic environment.

The Toys and Games in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toys and Games market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Toys and games in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for toys and games?
MARKET DATA
  • Table 1 Sales of Toys and Games by Category: Value 2018-2023
  • Table 2 Sales of Toys and Games by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Toys and Games: % Value 2019-2023
  • Table 4 LBN Brand Shares of Toys and Games: % Value 2020-2023
  • Table 5 Distribution of Toys and Games by Format: % Value 2018-2023
  • Table 6 Forecast Sales of Toys and Games by Category: Value 2023-2028
  • Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
TRADITIONAL TOYS AND GAMES IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Modest growth in 2023, in context of continued consumer price sensitivity
  • Kidult trend and brand licensing play key roles in driving sales
  • Physical retail makes a comeback
PROSPECTS AND OPPORTUNITIES
  • Sluggish performance expected, with kidult trend being key growth driver
  • Conscious consumerism and government regulation will drive growing interest in toy/safety and sustainability
  • Integration of digital and traditional play
CATEGORY DATA
  • Table 8 Sales of Traditional Toys and Games by Category: Value 2018-2023
  • Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2018-2023
  • Table 10 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2018-2023
  • Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2019-2023
  • Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2020-2023
  • Table 13 Distribution of Traditional Toys and Games by Format: % Value 2018-2023
  • Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2023-2028
  • Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2023-2028
  • Table 16 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2023-2028
VIDEO GAMES IN THE NETHERLANDSKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Video games players invest in various strategies to keep players engaged, as industry struggles with profitability
  • Static consoles see strong growth, driven by PS5, while AR/VR headsets remain niche market
  • New regulations have negative impact on mobile games
PROSPECTS AND OPPORTUNITIES
  • Remote play to drive growth in video game hardware
  • Further consolidation is likely in view of layoffs within the industry
  • Video gaming software players are likely to keep costs low and drive growth through existing IPs
CATEGORY DATA
  • Table 17 Sales of Video Games by Category: Value 2018-2023
  • Table 18 Sales of Video Games by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Video Games: % Value 2019-2023
  • Table 20 LBN Brand Shares of Video Games: % Value 2020-2023
  • Table 21 NBO Company Shares of Video Games Hardware: % Value 2019-2023
  • Table 22 LBN Brand Shares of Video Games Hardware: % Value 2020-2023
  • Table 23 NBO Company Shares of Video Games Software: % Value 2019-2023
  • Table 24 Distribution of Video Games by Format: % Value 2018-2023
  • Table 25 Distribution of Video Games Hardware by Format: % Value 2018-2023
  • Table 26 Distribution of Video Games Software by Format: % Value 2018-2023
  • Table 27 Distribution of Video Games Software (Physical) by Format: % Value 2018-2023
  • Table 28 Distribution of Video Games Software (Digital) by Format: % Value 2018-2023
  • Table 29 Forecast Sales of Video Games by Category: Value 2023-2028
  • Table 30 Forecast Sales of Video Games by Category: % Value Growth 2023-2028