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Baby Food in Kazakhstan

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    Report

  • 20 Pages
  • August 2024
  • Region: Kazakhstan
  • Euromonitor International
  • ID: 1208959
Baby food is seeing particularly strong retail value sales in Kazakhstan in 2024, while volume sales are lower. These dynamics are attributed to high unit prices alongside stable baseline demand, thanks to the positive birth rates in the country. Indeed, Kazakhstan has higher birth rates compared to European countries, for example, which helps to support the category overall.

The Baby Food in Kazakhstan report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Dried Baby Food, Milk Formula, Other Baby Food, Prepared Baby Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Baby Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Baby food sees excellent value sales, with lower positive volume supported by baseline demand
  • Agusha gains on Nestlé’s Gerber in prepared baby food
  • Demand for milk formula remains low, due to rising competition from solid food
PROSPECTS AND OPPORTUNITIES
  • Ongoing positive performance will be supported by healthy birth rates and scope for further category development
  • Milk formula for older infants will continue to be hampered by competition from solid food
  • Mare milk from brand Saumal tipped as one to watch
CATEGORY DATA
  • Table 1 Sales of Baby Food by Category: Volume 2019-2024
  • Table 2 Sales of Baby Food by Category: Value 2019-2024
  • Table 3 Sales of Baby Food by Category: % Volume Growth 2019-2024
  • Table 4 Sales of Baby Food by Category: % Value Growth 2019-2024
  • Table 5 NBO Company Shares of Baby Food: % Value 2020-2024
  • Table 6 LBN Brand Shares of Baby Food: % Value 2021-2024
  • Table 7 Distribution of Baby Food by Format: % Value 2019-2024
  • Table 8 Forecast Sales of Baby Food by Category: Volume 2024-2029
  • Table 9 Forecast Sales of Baby Food by Category: Value 2024-2029
  • Table 10 Forecast Sales of Baby Food by Category: % Volume Growth 2024-2029
  • Table 11 Forecast Sales of Baby Food by Category: % Value Growth 2024-2029
DAIRY PRODUCTS AND ALTERNATIVES IN KAZAKHSTAN
EXECUTIVE SUMMARY
  • Dairy products and alternatives in 2024: The big picture
  • Key trends in 2024
  • Competitive landscape
  • Channel developments
  • What next for dairy products and alternatives?
MARKET DATA
  • Table 12 Sales of Dairy Products and Alternatives by Category: Value 2019-2024
  • Table 13 Sales of Dairy Products and Alternatives by Category: % Value Growth 2019-2024
  • Table 14 NBO Company Shares of Dairy Products and Alternatives: % Value 2020-2024
  • Table 15 LBN Brand Shares of Dairy Products and Alternatives: % Value 2021-2024
  • Table 16 Penetration of Private Label by Category: % Value 2019-2024
  • Table 17 Distribution of Dairy Products and Alternatives by Format: % Value 2019-2024
  • Table 18 Forecast Sales of Dairy Products and Alternatives by Category: Value 2024-2029
  • Table 19 Forecast Sales of Dairy Products and Alternatives by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources