+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Beer in Georgia

  • PDF Icon

    Report

  • 26 Pages
  • June 2024
  • Region: Georgia
  • Euromonitor International
  • ID: 1208968
In 2023, the volume sales of beer in Georgia continued to grow, albeit at a slower pace compared to previous years. This growth, although more stable, was underpinned by both an increase in domestic production and a rise in imports. The Horeca (Hotel/Restaurant/Café) sector experienced faster growth than the off-trade sector, a trend largely attributed to the influx of tourists and locals spending more time outside their homes. Almost all of the beer consumed in Georgia was produced locally.

The Beer in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beer market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Stable growth in beer volume sales
  • Preference for plastic bottles
  • Rise of craft beer and competition
PROSPECTS AND OPPORTUNITIES
  • Sustained growth in volume sales
  • Shift in packaging preferences
  • Less developed categories to see strongest innovation
CATEGORY BACKGROUND
  • Lager price band methodology
  • Summary 1 Lager by Price Band 2023
CATEGORY DATA
  • Table 1 Sales of Beer by Category: Total Volume 2018-2023
  • Table 2 Sales of Beer by Category: Total Value 2018-2023
  • Table 3 Sales of Beer by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of Beer by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of Beer by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of Beer by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of Beer by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 GBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 10 NBO Company Shares of Beer: % Total Volume 2019-2023
  • Table 11 LBN Brand Shares of Beer: % Total Volume 2019-2023
  • Table 12 Forecast Sales of Beer by Category: Total Volume 2023-2028
  • Table 13 Forecast Sales of Beer by Category: Total Value 2023-2028
  • Table 14 Forecast Sales of Beer by Category: % Total Volume Growth 2023-2028
  • Table 15 Forecast Sales of Beer by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN GEORGIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 16 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 17 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 18 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 19 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 20 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 24 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 25 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 26 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 27 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 29 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 31 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 3 Research Sources