Sales of consumer appliances in Saudi Arabia experienced steady overall growth in volume and value terms on 2024, supported by ongoing urbanisation, strong inbound tourism, and the growth of various industries in line with Saudi Arabia’s Vision 2030 strategy. Other growth drivers included technical developments and changes in consumer lifestyles.
The Consumer Appliances in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Appliances in Saudi Arabia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Consumer appliances in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer appliances?
MARKET INDICATORS
- Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
- Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
- Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
- Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
- Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
- Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
- Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
- Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
- Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
- Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
- Table 11 Sales of Small Appliances by Category: Volume 2019-2024
- Table 12 Sales of Small Appliances by Category: Value 2019-2024
- Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
- Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
- Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
- Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
- Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
- Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
- Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
- Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
- Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
- Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
- Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
- Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
- Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
- Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
- Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
- Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
- Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
- Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
- Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
- Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
SOURCES
- Summary 1 Research Sources
2024 DEVELOPMENTS
- Market witnesses a proliferation of premium, technologically advanced and sophisticated models
- Energy efficient refrigeration appliances dominate new sales
- Food preservation technology a growing feature of new product development and innovation in 2024
PROSPECTS AND OPPORTUNITIES
- Customisable refrigeration appliances likely to attract demand over the forecast period
- Innovation likely to remain important to the future growth and development of refrigeration appliances
- Premiumisation set to play a more prominent role
CATEGORY DATA
- Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
- Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
- Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
- Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
- Table 37 Sales of Freezers by Format: % Volume 2019-2024
- Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
- Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
- Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
- Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
- Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
- Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
- Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
- Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
- Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
- Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
- Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
- Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
- Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
- Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
- Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
- Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
- Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Manufacturers focusing on delivering energy-efficient home laundry appliances into the Saudi market
- Smart and connected home laundry appliances continue to gain popularity
- Consumers attracted to options with a larger load capacity and improved fabric care technology
PROSPECTS AND OPPORTUNITIES
- Compact home laundry appliances likely to witness higher demand in the forecast period
- Key players will remain focused on new technology as they look to gain a competitive advantage
- Flexible payment options and sales period to ease purchase of home laundry appliances in the forecast period.
CATEGORY DATA
- Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
- Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
- Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
- Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
- Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
- Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
- Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
- Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
- Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
- Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
- Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
- Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
- Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
- Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
- Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
- Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- The market for dishwashers witness a positive sales growth
- Manufacturers eye product upgrades to drive sales
- Saudi Arabia publish new energy efficiency standard for dishwashers
PROSPECTS AND OPPORTUNITIES
- Dishwashers projected to see healthy growth
- Manufacturers likely to focus on product upgrades to meet consumer demands
- The range dishwashers expected to expand as players look to meet the needs of different consumer groups
CATEGORY DATA
- Table 71 Sales of Dishwashers by Category: Volume 2019-2024
- Table 72 Sales of Dishwashers by Category: Value 2019-2024
- Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
- Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
- Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
- Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
- Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
- Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
- Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
- Table 80 Production of Dishwashers: Total Volume 2019-2024
- Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
- Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
- Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
- Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Cookers remains the leading large cooking appliance in Saudi Arabia
- Urbanisation and rising disposable incomes encourage replacement sales
- Global brands dominate sales of large cooking appliances in Saudi Arabia
PROSPECTS AND OPPORTUNITIES
- Manufacturers to focus on forming and retaining strong local partnerships
- Large cooking appliances expected to maintain growth momentum thanks to urbanisation and an increasing number of households
- Smarter smaller cooking appliances could present a challenge to sales of large cooking appliances
CATEGORY DATA
- Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
- Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
- Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
- Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
- Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
- Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
- Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
- Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
- Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
- Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
- Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
- Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
- Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
- Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
- Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
- Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
- Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
- Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
- Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
- Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
- Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Microwaves continue to witness positive sales growth in Saudi Arabia with LG leading the way
- New models of microwaves increasingly incorporating smart and energy efficient technology
- E-commerce driving sales of microwaves
PROSPECTS AND OPPORTUNITIES
- Convection microwaves to lead sales while smart microwaves expected to win over tech-savvy shoppers
- Manufacturers expected to launch sleeker and more modern designs in the forecast period
- New technology and innovation likely to focus on energy efficiency
CATEGORY DATA
- Table 106 Sales of Microwaves by Category: Volume 2019-2024
- Table 107 Sales of Microwaves by Category: Value 2019-2024
- Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
- Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
- Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
- Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
- Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
- Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
- Table 114 Production of Microwaves: Total Volume 2019-2024
- Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
- Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
- Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
- Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Growing focus on healthy eating and busier lifestyles support category growth
- Sales of blenders benefit from new advancements in technology
- Retail e-commerce thriving in Saudi Arabia
PROSPECTS AND OPPORTUNITIES
- Favourable factors to support the positive sales growth in the forecast period
- Food preparation appliances likely to incorporate smart technology in the forecast period
- Marketing and competitive pricing strategies will be key in generating sales for key players
CATEGORY DATA
- Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
- Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
- Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
- Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
- Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
- Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
- Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
- Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
- Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
- Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
- Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Convenience factor key to the growth of small cooking appliances
- Brand reputation and competitive pricing play a key role in the competitive landscape
- E-commerce playing an important role in driving sales of small cooking appliances in Saudi Arabia
PROSPECTS AND OPPORTUNITIES
- Healthy eating trend expected to fuel demand for air fryers over the forecast period
- Technological updates to support new and replacement sales in the forecast period
- Convenience factor likely to be key for growth
CATEGORY DATA
- Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
- Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
- Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
- Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
- Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
- Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
- Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
- Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
- Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
- Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
- Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
- Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- New technological advancements help to maintain growth momentum in vacuum cleaners
- Upright vacuum cleaners proving popular in larger homes
- Robotic vacuum cleaners sees dynamic growth as new models hit the market
PROSPECTS AND OPPORTUNITIES
- Technological updates will be key to encouraging new and replacement sales in the forecast period
- Competition likely to intensify as more players enter the market with a strong focus on international brands
- Brand loyalty and pricing will remain important factors dictating demand
CATEGORY DATA
- Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
- Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
- Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
- Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
- Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
- Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
- Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
- Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
- Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
- Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
- Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
- Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Sales of personal care appliances rising as social media influences consumer purchasing behaviour
- Favourable lifestyle trends support the growth of personal care appliances
- Technology upgrades in personal care appliances encourage new sales
PROSPECTS AND OPPORTUNITIES
- Bright outlook for personal care appliances as younger generations embrace modern beauty and personal care routines
- Favourable lifestyle trends and more women entering the workforce likely to fuel sales
- Premiumisation trend set to continue
CATEGORY DATA
- Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
- Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
- Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
- Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
- Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
- Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
- Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
- Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
- Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
- Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
- Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
- Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
- Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Air Purifiers continue to witness a positive market trajectory in Saud
- Split air conditioners overtake window models as consumers look for new features and improved energy efficiency
- LG Electronics invests in local production
- New partnerships focus on increasing local production
PROSPECTS AND OPPORTUNITIES
- Air purifiers still full of potential heading into the forecast period
- Energy efficiency and smart features likely to fuel demand for air conditioners
- Increased domestic production could increase access to air conditioners in Saudi Arabia
CATEGORY DATA
- Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
- Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
- Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
- Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
- Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
- Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
- Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
- Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
- Table 175 Production of Air Conditioners: Total Volume 2019-2024
- Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
- Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
- Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
- Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029