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Wine in Estonia

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    Report

  • 22 Pages
  • June 2024
  • Region: Estonia
  • Euromonitor International
  • ID: 1209128
Wine sales stagnated in 2023. However, this is not entirely bad news - after intense growth over the historic period, the category was bound to reach a limit. Additionally, the challenging economic conditions in 2023 further influenced consumers' purchasing decisions, leading to more cautious spending. Sparkling wines performed better than still wines in 2023. The growing popularity of mixing drinks such as Aperol Spritz, along with other sparkling wines like Prosecco, contributed to this trend.

The Wine in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wine market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Stagnation overall whilst sparkling wines gain popularity
  • Widening variety boosts awareness and interest in wine
  • Still wine suffers from maturity while new consumption occasions boost sparkling wine
PROSPECTS AND OPPORTUNITIES
  • Wine popularisation trend to stimulate strong sales growth
  • Growth of non-alcoholic wines
  • Old and new world wine preferences
CATEGORY DATA
  • Table 1 Sales of Wine by Category: Total Volume 2018-2023
  • Table 2 Sales of Wine by Category: Total Value 2018-2023
  • Table 3 Sales of Wine by Category: % Total Volume Growth 2018-2023
  • Table 4 Sales of Wine by Category: % Total Value Growth 2018-2023
  • Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2018-2023
  • Table 6 Sales of Wine by Off-trade vs On-trade: Value 2018-2023
  • Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2018-2023
  • Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2018-2023
  • Table 9 Forecast Sales of Wine by Category: Total Volume 2023-2028
  • Table 10 Forecast Sales of Wine by Category: Total Value 2023-2028
  • Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2023-2028
  • Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2023-2028
ALCOHOLIC DRINKS IN ESTONIA
EXECUTIVE SUMMARY
  • Alcoholic drinks in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?
MARKET BACKGROUND
  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
TAXATION AND DUTY LEVIES
  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2023
OPERATING ENVIRONMENT
  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
  • Outlook
MARKET INDICATORS
  • Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2018-2023
MARKET DATA
  • Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
  • Table 15 Sales of Alcoholic Drinks by Category: Total Value 2018-2023
  • Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
  • Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023
  • Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2023
  • Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2023
  • Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2023
  • Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2023
  • Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2019-2023
  • Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2018-2023
  • Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2023
  • Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2023-2028
  • Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2023-2028
  • Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2023-2028
  • Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 2 Research Sources