Thailand's financial cards and payments landscape is undergoing a significant transformation, reflecting a broader shift towards digitalisation. Electronic direct/ACH transactions have gained widespread adoption and are projected to account for more than a quarter of all transactions by volume in 2024, marking a sharp rise from the beginning of the review period.
The Financial Cards and Payments in Thailand report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Financial Cards and Payments in Thailand report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.
Product coverage: Financial Cards in Circulation, Mobile Payments, Transactions.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Financial Cards and Payments market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Financial cards and payments in 2024: The big picture
- 2024 key trends
- Government push towards cashless society
- Younger generations shape payment behaviour
- Growing adoption of BNPL platforms
- What next for financial cards and payments?
MARKET INDICATORS
- Table 1 Number of POS Terminals: Units 2019-2024
- Table 2 Number of ATMs: Units 2019-2024
- Table 3 Value Lost to Fraud 2019-2024
- Table 4 Card Expenditure by Location 2024
- Table 5 Financial Cards in Circulation by Type: % Number of Cards 2019-2024
- Table 6 Domestic versus Foreign Spend 2024
MARKET DATA
- Table 7 Financial Cards by Category: Number of Cards in Circulation 2019-2024
- Table 8 Financial Cards by Category: Number of Accounts 2019-2024
- Table 9 Financial Cards Transactions by Category: Value 2019-2024
- Table 10 Financial Cards by Category: Number of Transactions 2019-2024
- Table 11 Consumer Payments by Category: Value 2019-2024
- Table 12 Consumer Payments by Category: Number of Transactions 2019-2024
- Table 13 M-Commerce by Category: Value 2019-2024
- Table 14 M-Commerce by Category: % Value Growth 2019-2024
- Table 15 Financial Cards: Number of Cards by Issuer 2019-2023
- Table 16 Financial Cards: Number of Cards by Operator 2019-2023
- Table 17 Financial Cards: Card Payment Transactions Value by Operator 2019-2023
- Table 18 Financial Cards: Card Payment Transactions Value by Issuer 2019-2023
- Table 19 Forecast Financial Cards by Category: Number of Cards in Circulation 2024-2029
- Table 20 Forecast Financial Cards by Category: Number of Accounts 2024-2029
- Table 21 Forecast Financial Cards Transactions by Category: Value 2024-2029
- Table 22 Forecast Financial Cards by Category: Number of Transactions 2024-2029
- Table 23 Forecast Consumer Payments by Category: Value 2024-2029
- Table 24 Forecast Consumer Payments by Category: Number of Transactions 2024-2029
- Table 25 Forecast M-Commerce by Category: Value 2024-2029
- Table 26 Forecast M-Commerce by Category: % Value Growth 2024-2029
SOURCES
- Summary 1 Research Sources
2024 DEVELOPMENTS
- Shift towards cardless banking solutions
- PromptPay and QR codes drive cashless transformation
- Consumers favour credit cards for higher value purchases
PROSPECTS AND OPPORTUNITIES
- Shift towards cashless society will drive decline in debit card usage
- Introduction of cross-bank cardless withdrawals may further reduce reliance on physical debit cards
- Cardless withdrawal fee proposal faces delay amid consumer backlash
CATEGORY DATA
- Table 27 Debit Cards: Number of Cards in Circulation 2019-2024
- Table 28 Debit Cards Transactions 2019-2024
- Table 29 Debit Cards in Circulation: % Growth 2019-2024
- Table 30 Debit Cards Transactions: % Growth 2019-2024
- Table 31 Debit Cards: Number of Cards by Issuer 2019-2023
- Table 32 Debit Cards: Number of Cards by Operator 2019-2023
- Table 33 Debit Cards Payment Transaction Value by Issuer 2019-2023
- Table 34 Debit Cards Payment Transaction Value by Operator 2019-2023
- Table 35 Forecast Debit Cards: Number of Cards in Circulation 2024-2029
- Table 36 Forecast Debit Cards Transactions 2024-2029
- Table 37 Forecast Debit Cards in Circulation: % Growth 2024-2029
- Table 38 Forecast Debit Cards Transactions: % Growth 2024-2029
2024 DEVELOPMENTS
- Thailand's credit card market sees continued growth, driven by rewards and strategic partnerships
- Rising credit card debt prompts flexible payment solutions
- Tourism boom drives credit card usage
PROSPECTS AND OPPORTUNITIES
- BOT imposes stricter guidelines to address high levels of household debt
- BNPL’s rapid Growth in Thailand challenges credit cards and highlights need for regulation
- BOT set to raise minimum credit card payment
CATEGORY DATA
- Table 39 Credit Cards: Number of Cards in Circulation 2019-2024
- Table 40 Credit Cards Transactions 2019-2024
- Table 41 Credit Cards in Circulation: % Growth 2019-2024
- Table 42 Credit Cards Transactions: % Growth 2019-2024
- Table 43 Commercial Credit Cards: Number of Cards in Circulation 2019-2024
- Table 44 Commercial Credit Cards Transactions 2019-2024
- Table 45 Commercial Credit Cards in Circulation: % Growth 2019-2024
- Table 46 Commercial Credit Cards Transactions: % Growth 2019-2024
- Table 47 Personal Credit Cards: Number of Cards in Circulation 2019-2024
- Table 48 Personal Credit Cards Transactions 2019-2024
- Table 49 Personal Credit Cards in Circulation: % Growth 2019-2024
- Table 50 Personal Credit Cards Transactions: % Growth 2019-2024
- Table 51 Credit Cards: Number of Cards by Issuer 2019-2023
- Table 52 Credit Cards: Number of Cards by Operator 2019-2023
- Table 53 Credit Cards Payment Transaction Value by Issuer 2019-2023
- Table 54 Credit Cards Payment Transaction Value by Operator 2019-2023
- Table 55 Commercial Credit Cards: Number of Cards by Issuer 2019-2023
- Table 56 Commercial Credit Cards: Number of Cards by Operator 2019-2023
- Table 57 Commercial Credit Cards Payment Transaction Value by Issuer 2019-2023
- Table 58 Commercial Credit Cards Payment Transaction Value by Operator 2019-2023
- Table 59 Personal Credit Cards: Number of Cards by Issuer 2019-2023
- Table 60 Personal Credit Cards: Number of Cards by Operator 2019-2023
- Table 61 Personal Credit Cards Payment Transaction Value by Issuer 2019-2023
- Table 62 Personal Credit Cards Payment Transaction Value by Operator 2019-2023
- Table 63 Forecast Credit Cards: Number of Cards in Circulation 2024-2029
- Table 64 Forecast Credit Cards Transactions 2024-2029
- Table 65 Forecast Credit Cards in Circulation: % Growth 2024-2029
- Table 66 Forecast Credit Cards Transactions: % Growth 2024-2029
- Table 67 Forecast Commercial Credit Cards: Number of Cards in Circulation 2024-2029
- Table 68 Forecast Commercial Credit Cards Transactions 2024-2029
- Table 69 Forecast Commercial Credit Cards in Circulation: % Growth 2024-2029
- Table 70 Forecast Commercial Credit Cards Transactions: % Growth 2024-2029
- Table 71 Forecast Personal Credit Cards: Number of Cards in Circulation 2024-2029
- Table 72 Forecast Personal Credit Cards Transactions 2024-2029
- Table 73 Forecast Personal Credit Cards in Circulation: % Growth 2024-2029
- Table 74 Forecast Personal Credit Cards Transactions: % Growth 2024-2029
2024 DEVELOPMENTS
- American Express targets affluent Thais with premium charge cards
- AMEX leverages post-pandemic travel surge with tailored premium rewards
- AMEX expands consumer base to include younger card holders
PROSPECTS AND OPPORTUNITIES
- AMEX seeks to expand merchant acceptance with emphasis on growing tourism market
- AMEX targets younger consumers with tailored offerings and marketing strategies
- Number of high-net worth individuals is set to rise, creating opportunities for premium charge card players
CATEGORY DATA
- Table 75 Charge Cards: Number of Cards in Circulation 2019-2024
- Table 76 Charge Cards Transactions 2019-2024
- Table 77 Charge Cards in Circulation: % Growth 2019-2024
- Table 78 Charge Cards Transactions: % Growth 2019-2024
- Table 79 Commercial Charge Cards: Number of Cards in Circulation 2019-2024
- Table 80 Commercial Charge Cards Transactions 2019-2024
- Table 81 Commercial Charge Cards in Circulation: % Growth 2019-2024
- Table 82 Commercial Charge Cards Transactions: % Growth 2019-2024
- Table 83 Personal Charge Cards: Number of Cards in Circulation 2019-2024
- Table 84 Personal Charge Cards Transactions 2019-2024
- Table 85 Personal Charge Cards in Circulation: % Growth 2019-2024
- Table 86 Personal Charge Cards Transactions: % Growth 2019-2024
- Table 87 Charge Cards: Number of Cards by Issuer 2019-2023
- Table 88 Charge Cards: Number of Cards by Operator 2019-2023
- Table 89 Charge Cards Payment Transaction Value by Issuer 2019-2023
- Table 90 Charge Cards Payment Transaction Value by Operator 2019-2023
- Table 91 Commercial Charge Cards: Number of Cards by Issuer 2019-2023
- Table 92 Commercial Charge Cards: Number of Cards by Operator 2019-2023
- Table 93 Commercial Charge Cards Payment Transaction Value by Issuer 2019-2023
- Table 94 Commercial Charge Cards Payment Transaction Value by Operator 2019-2023
- Table 95 Personal Charge Cards: Number of Cards by Issuer 2019-2023
- Table 96 Personal Charge Cards: Number of Cards by Operator 2019-2023
- Table 97 Personal Charge Cards Transaction Value by Issuer 2019-2023
- Table 98 Personal Charge Cards Transaction Value by Operator 2019-2023
- Table 99 Forecast Charge Cards: Number of Cards in Circulation 2024-2029
- Table 100 Forecast Charge Cards Transactions 2024-2029
- Table 101 Forecast Charge Cards in Circulation: % Growth 2024-2029
- Table 102 Forecast Charge Cards Transactions: % Growth 2024-2029
- Table 103 Forecast Commercial Charge Cards: Number of Cards in Circulation 2024-2029
- Table 104 Forecast Commercial Charge Cards Transactions 2024-2029
- Table 105 Forecast Commercial Charge Cards in Circulation: % Growth 2024-2029
- Table 106 Forecast Commercial Charge Cards Transactions: % Growth 2024-2029
- Table 107 Forecast Personal Charge Cards: Number of Cards in Circulation 2024-2029
- Table 108 Forecast Personal Charge Cards Transactions 2024-2029
- Table 109 Forecast Personal Charge Cards in Circulation: % Growth 2024-2029
- Table 110 Forecast Personal Charge Cards Transactions: % Growth 2024-2029
2024 DEVELOPMENTS
- Improved transport infrastructure boosts growth in pre-paid card transactions
- Rabbit Card expands reach and usage across Thailand's transportation and retail sectors
- Digital travel cards gain popularity as consumers embrace cashless and convenient payment solutions
PROSPECTS AND OPPORTUNITIES
- Ministry of Transport plans significant transportation investments under 'Quick Win' policy for 2024-2025
- Starbucks to expand presence in Thailand, with plans to double its branch network by 2030
- Travel cards poised for significant growth as consumers shift from traditional currency exchange
CATEGORY DATA
- Table 111 Pre-paid Cards: Number of Cards in Circulation 2019-2024
- Table 112 Pre-paid Cards Transactions 2019-2024
- Table 113 Pre-paid Cards in Circulation: % Growth 2019-2024
- Table 114 Pre-paid Cards Transactions: % Growth 2019-2024
- Table 115 Closed Loop Pre-paid Cards Transactions 2019-2024
- Table 116 Closed Loop Pre-paid Cards Transactions: % Growth 2019-2024
- Table 117 Open Loop Pre-paid Cards Transactions 2019-2024
- Table 118 Open Loop Pre-paid Cards Transactions: % Growth 2019-2024
- Table 119 Pre-paid Cards: Number of Cards by Issuer 2019-2023
- Table 120 Pre-paid Cards: Number of Cards by Operator 2019-2023
- Table 121 Pre-paid Cards Transaction Value by Issuer 2019-2023
- Table 122 Pre-paid Cards Transaction Value by Operator 2019-2023
- Table 123 Closed Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
- Table 124 Closed Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
- Table 125 Closed Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
- Table 126 Closed Loop Pre-paid Cards Transaction Value by Operator 2019-2023
- Table 127 Open Loop Pre-paid Cards: Number of Cards by Issuer 2019-2023
- Table 128 Open Loop Pre-paid Cards: Number of Cards by Operator 2019-2023
- Table 129 Open Loop Pre-paid Cards Transaction Value by Issuer 2019-2023
- Table 130 Open Loop Pre-paid Cards Transaction Value by Operator 2019-2023
- Table 131 Forecast Pre-paid Cards: Number of Cards in Circulation 2024-2029
- Table 132 Forecast Pre-paid Cards Transactions 2024-2029
- Table 133 Forecast Pre-paid Cards in Circulation: % Growth 2024-2029
- Table 134 Forecast Pre-paid Cards Transactions: % Growth 2024-2029
- Table 135 Forecast Closed Loop Pre-paid Cards Transactions 2024-2029
- Table 136 Forecast Closed Loop Pre-paid Cards Transactions: % Growth 2024-2029
- Table 137 Forecast Open Loop Pre-paid Cards Transactions 2024-2029
- Table 138 Forecast Open Loop Pre-paid Cards Transactions: % Growth 2024-2029
2024 DEVELOPMENTS
- Steady growth in store card spending, driven by aggressive marketing and promotions
- Major retailers invest in expanding customer base through new branches and renovations
- Store cards drive sales and loyalty through flexible payments and exclusive offers
PROSPECTS AND OPPORTUNITIES
- Thai government’s Digital Wallet Stimulus programme set to boost store card usage
- Store cards to benefit from growth in retail sector, despite ongoing challenges
- Alternative purchasing methods challenge traditional store cards
CATEGORY DATA
- Table 139 Store Cards: Number of Cards in Circulation 2019-2024
- Table 140 Store Cards Transactions 2019-2024
- Table 141 Store Cards in Circulation: % Growth 2019-2024
- Table 142 Store Cards Transactions: % Growth 2019-2024
- Table 143 Store Cards: Number of Cards by Issuer 2019-2023
- Table 144 Store Cards: Payment Transaction Value by Issuer 2019-2023
- Table 145 Forecast Store Cards: Number of Cards in Circulation 2024-2029
- Table 146 Forecast Store Cards Transactions 2024-2029
- Table 147 Forecast Store Cards in Circulation: % Growth 2024-2029
- Table 148 Forecast Store Cards Transactions: % Growth 2024-2029
