Tea in Estonia

Tea sales in Estonia have continued their downward trajectory in 2024, reflecting the country’s strong cultural preference for coffee. This trend has been particularly pronounced over the review period, as tea consumption remains largely confined to an ageing demographic. With older generations forming the primary consumer base for tea, the natural attrition of this group has resulted in a diminishing market size.

The Tea in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, Other Tea.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Tea market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.