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Sleep Aids in Greece

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    Report

  • 21 Pages
  • September 2024
  • Region: Greece
  • Euromonitor International
  • ID: 1214865
There is a strong increase in the demand for sleep aids in Greece in the wake of a rise in the incidence of stress and anxiety induced by economic hardship and widespread geopolitical uncertainty. The rise in demand is not only driven by new consumers entering the category but also by an increase in the frequency of use by existing consumers.

The Sleep Aids in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sleep Aids market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand rises as more consumers feel the need for sleep aids
  • Strong investment contributes to higher awareness and growth
  • External competition affects sleep aids’ performance
PROSPECTS AND OPPORTUNITIES
  • Competition with alternatives to lead to a slowdown in sleep aids’ growth
  • Companies to invest further yet new product development is set to slow down
  • Top brands to retain support and strength in a fragmented category
CATEGORY DATA
  • Table 1 Sales of Sleep Aids: Value 2019-2024
  • Table 2 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 4 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 5 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 6 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
CONSUMER HEALTH IN GREECE
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources