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Sleep Aids in Germany

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    Report

  • 23 Pages
  • November 2024
  • Region: Germany
  • Euromonitor International
  • ID: 1233527
Demand for sleep aids in Germany continues to rise in 2024. German consumers, especially younger generations, are leading increasingly busy and stressful lifestyles, resulting in a growing number of people experiencing sleep issues, either in terms of being able to relax enough to get to sleep or having sufficient sleep. Demand for information on sleep aids has risen sharply over the review period as insomnia becomes more prevalent.

The Sleep Aids in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sleep Aids market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising demand for sleep aids as Germans struggle with stressful lifestyles
  • Competitive landscape remains fairly consolidated but new players see potential
  • Sleep aids often substituted with magnesium supplements
PROSPECTS AND OPPORTUNITIES
  • Younger consumers a potential source of growth
  • Innovative and more potent formulations to see greater demand
CATEGORY DATA
  • Table 1 Sales of Sleep Aids: Value 2019-2024
  • Table 2 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 4 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 5 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 6 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
CONSUMER HEALTH IN GERMANY
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventative medicine
  • Switches
  • Summary 1 OTC: Switches 2023-2024
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources