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Concentrates in Croatia

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    Report

  • 32 Pages
  • December 2025
  • Region: Croatia
  • Euromonitor International
  • ID: 1233549
In 2025, Cedevita and Toco Loco exemplified how technological innovation, playful design, and digital marketing are reshaping the concentrates market in Croatia. These developments helped drive a modest but steady increase in retail volume sales in 2025, confirming that even mature beverage categories can grow through creativity and consumer engagement.

This report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2020-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Concentrates market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2025 DEVELOPMENTS
  • Technological innovation, playful design, and digital marketing are reshaping the concentrates market
INDUSTRY PERFORMANCE
  • Modest growth supported by innovation, affordability, and renewed engagement
  • Innovation brings new energy to powdered concentrates
WHAT’S NEXT?
  • Innovation and value positioning will continue to attract a broad consumer base
  • Technological updates have modernised concentrates and made them relevant for younger, more digitally connected consumers
COMPETITIVE LANDSCAPE
  • Atlantic Grupa’s lead supported by the continued success of its flagship Cedevita brand
  • Jamnica’s new Toco Loco brand quickly establishes itself as a standout new entrant
CHANNELS
  • Consumers value supermarkets’ wide assortments and frequent promotions
  • Horeca upswing as concentrates find new uses in cafés, restaurants, and hotels
  • Concentrates Conversions
  • Summary 1 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
CATEGORY DATA
  • Table 1 Off-trade Sales of Concentrates (RTD) by Category: Volume 2020-2025
  • Table 2 Off-trade Sales of Concentrates by Category: Value 2020-2025
  • Table 3 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2020-2025
  • Table 4 Off-trade Sales of Concentrates by Category: % Value Growth 2020-2025
  • Table 5 NBO Company Shares of Off-trade Concentrates (RTD): % Volume 2021-2025
  • Table 6 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2022-2025
  • Table 7 NBO Company Shares of Off-trade Concentrates: % Value 2021-2025
  • Table 8 LBN Brand Shares of Off-trade Concentrates: % Value 2022-2025
  • Table 9 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2025
  • Table 10 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2022-2025
  • Table 11 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2025
  • Table 12 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2022-2025
  • Table 13 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2025-2030
  • Table 14 Forecast Off-trade Sales of Concentrates by Category: Value 2025-2030
  • Table 15 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2025-2030
  • Table 16 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2025-2030
COUNTRY REPORTS DISCLAIMERSOFT DRINKS IN CROATIA
EXECUTIVE SUMMARY
  • Steady expansion, with rising demand in several key categories
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
  • Innovation is faster, riskier, and more culturally embedded
  • Affordability reshapes competitive dynamics
  • Functional beverages and health benefits drive premium growth
WHAT’S NEXT?
  • Volume growth driven by tourism, lifestyle shifts, and continuous innovation
  • Both local and international producers adapt to a mature yet steadily expanding environment
  • Distribution to become more diversified and digitally connected
COMPETITIVE LANDSCAPE
  • Through a balance of tradition, innovation, and premiumisation, Jamnica secures its leading position
  • Diversification and functional product development drive growth of Vindija
  • Soft drinks becomes more competitive and diversified
CHANNELS
  • Supermarkets maintain their clear lead, combining scale, variety, and promotional power
  • Accelerating shift toward digital convenience and hybrid shopping habits
  • Foodservice vs retail split
MARKET DATA
  • Table 17 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2020-2025
  • Table 18 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2020-2025
  • Table 19 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2020-2025
  • Table 20 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2020-2025
  • Table 21 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2025
  • Table 22 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2025
  • Table 23 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2025
  • Table 24 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2025
  • Table 25 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2020-2025
  • Table 26 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2020-2025
  • Table 27 Off-trade Sales of Soft Drinks by Category: Value 2020-2025
  • Table 28 Off-trade Sales of Soft Drinks by Category: % Value Growth 2020-2025
  • Table 29 Sales of Soft Drinks by Total Fountain On-trade: Volume 2020-2025
  • Table 30 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2020-2025
  • Table 31 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2025
  • Table 32 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2022-2025
  • Table 33 NBO Company Shares of Off-trade Soft Drinks: % Value 2021-2025
  • Table 34 LBN Brand Shares of Off-trade Soft Drinks: % Value 2022-2025
  • Table 35 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2020-2025
  • Table 36 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2020-2025
  • Table 37 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2020-2025
  • Table 38 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2025
  • Table 39 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2025-2030
  • Table 40 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2025-2030
  • Table 41 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2025-2030
  • Table 42 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2025-2030
  • Table 43 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2025-2030
  • Table 44 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2025-2030
  • Table 45 Forecast Off-trade Sales of Soft Drinks by Category: Value 2025-2030
  • Table 46 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2025-2030
  • Table 47 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2025-2030
  • Table 48 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2025-2030
COUNTRY REPORTS DISCLAIMER
SOURCES
  • Summary 2 Research Sources