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Sports Nutrition in Germany

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    Report

  • 24 Pages
  • November 2024
  • Region: Germany
  • Euromonitor International
  • ID: 1233656
Sports nutrition in Germany is experiencing another year of double-digit retail value growth in 2024, with demand rising across the category. Many consumers in Germany are avid gym-goers and sports nutrition is widely available online, in retail stores and in gyms. While the main consumers of sports nutrition in Germany tend to be younger, there is also a segment of older consumers who are becoming increasingly aware of the importance of the need for adequate protein intake as they age.

The Sports Nutrition in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Sports Non-Protein Products, Sports Protein Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sports Nutrition market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Another year of dynamic growth for sports nutrition
  • Sports protein RTD benefits from convenience appeal
  • Multichannel strategy aligns with category fragmentation
PROSPECTS AND OPPORTUNITIES
  • Increasing health awareness to support future growth
  • Innovation and bespoke product development to drive the category
  • Convenience and on-the-go shopping to support sales
CATEGORY DATA
  • Table 1 Sales of Sports Nutrition by Category: Value 2019-2024
  • Table 2 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Sports Nutrition: % Value 2020-2024
  • Table 4 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
  • Table 5 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
  • Table 6 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
CONSUMER HEALTH IN GERMANY
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventative medicine
  • Switches
  • Summary 1 OTC: Switches 2023-2024
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 2 Research Sources