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Bath and Shower in Indonesia

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    Report

  • 22 Pages
  • April 2024
  • Region: Indonesia
  • Euromonitor International
  • ID: 1240262
The market for bath and shower products in Indonesia saw relatively modest growth in current value terms in 2023. Compared to other areas of beauty and personal care, the category is relatively mature, with limited scope for increased usage. Many of the products found in this category, such as bar soaps, are already considered basic necessities in Indonesian households, with local consumers typically showering daily due to the highly humid climate.

The Bath and Shower in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • New product development plays important role in driving sales, particularly in terms of natural ingredients and lightening and brightening properties
  • Impending excise tax on plastic packaging is likely to have huge impact on bath and shower category
  • Lifebuoy seeks to maintain a positive brand image through social responsibility endeavours, while Johnson’s Baby switches talc formula, following series of lawsuits
PROSPECTS AND OPPORTUNITIES
  • Opportunity for whitening bath and shower products as players make use of innovative ingredients
  • Bath and shower will benefit from greater focus on body care
  • Local companies have potential to expand their presence by embracing halal green philosophy
CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2018-2023
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2019-2023
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2020-2023
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2023-2028
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN INDONESIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources