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Sleep Aids in Bulgaria

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    Report

  • 20 Pages
  • September 2024
  • Region: Bulgaria
  • Euromonitor International
  • ID: 1240286
Sleep disorders are on the rise in Bulgaria, growing in line with demands of busy and stressful lifestyles, which has led to a significant increase in the demand for sleep aids. As modern life becomes increasingly fast-paced and work-related pressures intensify, many individuals find themselves grappling with insomnia, sleep disturbances, and an overall lack of restful sleep.

The Sleep Aids in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Sleep Aids market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Ongoing rise in sleep disorders supports sales
  • Novanight to extend its lead in sleep aids
  • Economic uncertainty and knowledge about the importance of sleep supports sales of sleep aids
PROSPECTS AND OPPORTUNITIES
  • Robust outlook for sleep aids in upcoming years
  • Proliferation of natural sleep aid products is anticipated
  • Traditional pharmacy outlets to lose some ground to e-commerce channel
CATEGORY DATA
  • Table 1 Sales of Sleep Aids: Value 2019-2024
  • Table 2 Sales of Sleep Aids: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Sleep Aids: % Value 2020-2024
  • Table 4 LBN Brand Shares of Sleep Aids: % Value 2021-2024
  • Table 5 Forecast Sales of Sleep Aids: Value 2024-2029
  • Table 6 Forecast Sales of Sleep Aids: % Value Growth 2024-2029
CONSUMER HEALTH IN BULGARIA
EXECUTIVE SUMMARY
  • Consumer health in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
  • Table 8 Life Expectancy at Birth 2019-2024
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2019-2024
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Consumer Health: % Value 2020-2024
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2021-2024
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
  • Table 14 Distribution of Consumer Health by Format: % Value 2019-2024
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2024-2029
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources