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Consumer Appliances in Hungary

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    Report

  • 120 Pages
  • January 2025
  • Region: Hungary
  • Euromonitor International
  • ID: 1240314
Retail volume sales of consumer appliances are set to fall slightly in Hungary in 2024. Sales of consumer appliances have been affected by ongoing price increases, especially during the first half of the year. This has had a negative impact on demand for high-priced major appliances, in particular, as consumers have postponed replacement purchases.

The Consumer Appliances in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer appliances in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
  • Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 11 Sales of Small Appliances by Category: Volume 2019-2024
  • Table 12 Sales of Small Appliances by Category: Value 2019-2024
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
  • Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
  • Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
REFRIGERATION APPLIANCES IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Rising prices drive value growth while undermining volumes
  • Electric wine coolers/chillers puts in relatively strong performance
  • Growing appreciation of large models
PROSPECTS AND OPPORTUNITIES
  • Lack of replacement purchases to impede recovery
  • Electric wine coolers/chillers the lone bright spot in volume terms
  • Further expansion fo e-commerce expected
CATEGORY DATA
  • Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
  • Table 37 Sales of Freezers by Format: % Volume 2019-2024
  • Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
  • Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
  • Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
  • Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
  • Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
  • Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
  • Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
  • Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
  • Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
  • Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
  • Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
  • Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
  • Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029
HOME LAUNDRY APPLIANCES IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Volume sales hit by high prices
  • Consumers postpone replacement purchases until economy improves
  • Electrolux set to extend lead
PROSPECTS AND OPPORTUNITIES
  • Further fall in volumes expected
  • Automatic dryers and automatic washer dryers to see growth
  • Growing interest in smart appliances and innovative functions
CATEGORY DATA
  • Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
  • Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
  • Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
  • Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
  • Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
  • Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
  • Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
  • Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
  • Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
  • Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
  • Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
  • Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029
DISHWASHERS IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Limited impact of price rises
  • Dishwashers appeal to larger households
  • Appliances and electronics specialists remains the leading channel
PROSPECTS AND OPPORTUNITIES
  • Growth in both volume and value sales expected
  • Built-in dishwashers to outperform freestanding options
  • E-commerce presents growing threat to appliances and electronics specialists
CATEGORY DATA
  • Table 71 Sales of Dishwashers by Category: Volume 2019-2024
  • Table 72 Sales of Dishwashers by Category: Value 2019-2024
  • Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
  • Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
  • Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
  • Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
  • Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
  • Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
  • Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
  • Table 80 Production of Dishwashers: Total Volume 2019-2024
  • Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
  • Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
  • Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
  • Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029
LARGE COOKING APPLIANCES IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Sales hit by heightened consumer budget consciousness
  • Freestanding cooker hoods performs poorly
  • Ovens subcategory proves relatively resilient
PROSPECTS AND OPPORTUNITIES
  • Engagement in delayed renovation projects to support demand
  • Built-in cooker hoods to replace freestanding appliances
  • Deepening penetration of connected products
CATEGORY DATA
  • Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
  • Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
  • Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
  • Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
  • Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
  • Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
  • Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
  • Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
  • Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
  • Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
  • Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
  • Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
  • Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
  • Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
  • Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
  • Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
  • Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
  • Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029
MICROWAVES IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Microwaves less affected by high rates of inflation than other major appliances
  • Freestanding models remain most popular
  • Fast Hungary continues to gain share
PROSPECTS AND OPPORTUNITIES
  • Sluggish growth expected
  • Appliances and electronics specialists to remain the most important distribution channel
  • Focus on saving space
CATEGORY DATA
  • Table 106 Sales of Microwaves by Category: Volume 2019-2024
  • Table 107 Sales of Microwaves by Category: Value 2019-2024
  • Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
  • Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
  • Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
  • Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
  • Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
  • Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
  • Table 114 Production of Microwaves: Total Volume 2019-2024
  • Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
  • Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
  • Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
  • Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029
FOOD PREPARATION APPLIANCES IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Demand undermined by heightened budget consciousness
  • Health and wellness trend boosts demand for slow juicers
  • BSH Kft stays out in front
PROSPECTS AND OPPORTUNITIES
  • Recovery expected
  • Fast growth for slow juicers
  • Economic improvements to support expanding range of decision making factors
CATEGORY DATA
  • Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
  • Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
  • Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
  • Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
  • Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
  • Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
  • Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
  • Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
  • Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029
SMALL COOKING APPLIANCES IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Slight decline in volumes
  • Waning demand for coffee machines
  • Growing interest in healthy meal preparation
PROSPECTS AND OPPORTUNITIES
  • Retutn to growth
  • Environmental concerns underrmine demand for pod coffee machines
  • Positive outlook for air fryers
CATEGORY DATA
  • Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
  • Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
  • Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
  • Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
  • Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
  • Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
  • Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
  • Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
  • Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029
VACUUM CLEANERS IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Declining demand for cylinder vacuum cleaners
  • Strong demand for convenience
  • Robotic vacuum cleaners returns to growth
PROSPECTS AND OPPORTUNITIES
  • Decline of cylinder and stick models to constrain category performance
  • Further expansion of robotic vacuum cleaners expected
  • Limited potential for the development of steam vacuum cleaners
CATEGORY DATA
  • Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
  • Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
  • Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
  • Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
  • Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
  • Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
  • Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029
PERSONAL CARE APPLIANCES IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive performance from personal care appliances
  • Hair care appliances volume sales boosted by price increases in salons
  • Oral care appliances benefits from increasing interest in oral hygiene
PROSPECTS AND OPPORTUNITIES
  • Changing profile of personal care applances
  • Improved performance for hair care appliances
  • Ongoing expansion of electric facial cleansers
CATEGORY DATA
  • Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
  • Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
  • Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
  • Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
  • Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
  • Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
  • Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
  • Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
  • Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
  • Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029
AIR TREATMENT PRODUCTS IN HUNGARYKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Air treatment products stands out for its strong performance
  • Return to growth for split air conditioners
  • Gree set to extend lead in air treatment products
PROSPECTS AND OPPORTUNITIES
  • Generally positive outlook, but window air conditioners’ struggles set to continue
  • Positive performance expected for dehumidifiers
  • Heat pumps may pose threat
CATEGORY DATA
  • Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
  • Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
  • Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
  • Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
  • Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
  • Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
  • Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
  • Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
  • Table 175 Production of Air Conditioners: Total Volume 2019-2024
  • Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
  • Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
  • Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
  • Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029