Consumer appliances in India witnessed robust growth in 2024, driven by an increase in the number of nuclear families, prolonged summers, and rising urbanisation, creating a shift in perception among Indians towards various categories. Air conditioners was a standout category with dynamic growth, driven by an evolving perception that has shifted from viewing these products as a luxury to more of a necessity due to extended and more intense summer seasons.
The Consumer Appliances in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Consumer Appliances in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
EXECUTIVE SUMMARY
- Consumer appliances in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What next for consumer appliances?
MARKET INDICATORS
- Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
- Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
- Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
- Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
- Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
- Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
- Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
- Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
- Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
- Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
- Table 11 Sales of Small Appliances by Category: Volume 2019-2024
- Table 12 Sales of Small Appliances by Category: Value 2019-2024
- Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
- Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
- Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
- Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
- Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
- Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
- Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
- Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
- Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
- Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
- Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
- Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
- Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
- Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
- Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
- Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
- Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
- Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
- Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
- Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
SOURCES
- Summary 1 Research Sources
2024 DEVELOPMENTS
- Refrigeration appliances attracts steady demand, driven by transition to energy efficiency norms and growing electrification
- Rising demand for double door fridge freezers driven by evolving consumer preferences
- Intense competition among players spurs new launches and places greater focus on domestic production
PROSPECTS AND OPPORTUNITIES
- Strong growth expected over forecast period, driven by increasing nuclear families and favourable external factors
- Appliances and electronics specialists to remain popular amid e-commerce share gain
- Premiumisation set to gradually grow due to demand for models with inverter technology and sophisticated functionality
CATEGORY DATA
- Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
- Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
- Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
- Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
- Table 37 Sales of Freezers by Format: % Volume 2019-2024
- Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
- Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
- Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
- Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
- Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
- Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
- Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
- Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
- Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
- Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
- Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
- Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
- Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
- Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
- Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
- Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
- Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Growing adoption of automatic washing machines driven by urbanisation and evolving consumer lifestyles
- Omnichannel approach becomes increasingly important to driving sales
- Top-loading washing machines and domestic manufacturing remain in focus
PROSPECTS AND OPPORTUNITIES
- High-capacity and automatic home laundry models to gain further popularity
- Rural areas represent significant potential to further drive growth over forecast period
- Connected home laundry appliances set for greater demand, driven by convenience-seeking tech-savvy urban consumers
CATEGORY DATA
- Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
- Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
- Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
- Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
- Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
- Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
- Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
- Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
- Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
- Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
- Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
- Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
- Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
- Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
- Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
- Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Dishwashers remains a niche category in 2024
- Easy access to domestic help and preference for hand dishwashing are major obstacles for category development
- Increasing interest in smart dishwashers among affluent consumers
PROSPECTS AND OPPORTUNITIES
- Cooking processes and concerns around electricity consumption to limit stronger penetration of dishwashers
- Appliances and electronics specialists to remain dominant distribution channel
- Affordability and competition from domestic help to remain a challenge, but rising awareness can change consumer perception towards dishwashers
CATEGORY DATA
- Table 71 Sales of Dishwashers by Category: Volume 2019-2024
- Table 72 Sales of Dishwashers by Category: Value 2019-2024
- Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
- Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
- Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
- Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
- Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
- Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
- Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
- Table 80 Production of Dishwashers: Total Volume 2019-2024
- Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
- Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
- Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
- Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Built-in large cooking appliances remains a nascent category in 2024
- Freestanding cooker hoods dominate, driven by growing shift towards modular kitchens and better awareness
- Faber Heatkraft Industries leads large cooking appliances in India
PROSPECTS AND OPPORTUNITIES
- Cooker hoods and connected ovens offer growth opportunities for large cooking appliances
- Low consumer awareness and higher costs to create challenges for greater penetration of built-in large cooking appliances
- Appliances and electronics specialists to continue to dominate distribution, while e-commerce will likely gain further share
CATEGORY DATA
- Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
- Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
- Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
- Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
- Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
- Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
- Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
- Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
- Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
- Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
- Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
- Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
- Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
- Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
- Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
- Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
- Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
- Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
- Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
- Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
- Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Local cooking habits and competition from substitutes limit demand for microwaves
- Omnichannel approach becomes increasingly important to driving sales
- LG Electronics strengthens lead, driven by wider reach and local production
PROSPECTS AND OPPORTUNITIES
- Connected microwaves set to see gradual growth, driven by smart homes
- Innovation and localisation to support sales over the forecast period
- Sales of built-in microwaves set to remain negligible
CATEGORY DATA
- Table 106 Sales of Microwaves by Category: Volume 2019-2024
- Table 107 Sales of Microwaves by Category: Value 2019-2024
- Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
- Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
- Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
- Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
- Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
- Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
- Table 114 Production of Microwaves: Total Volume 2019-2024
- Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
- Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
- Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
- Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Local food preparation habits necessitate and support dominance of blenders
- Growing health consciousness drives up sales of food preparation appliances
- Intense competition spurs new launches, alongside greater focus on energy efficiency and enhanced features
PROSPECTS AND OPPORTUNITIES
- Steady growth expected over forecast period due to rise in nuclear families and favourable external factors
- Premiumisation set to gradually rise, driven by demand for models with quieter operations and better versatility
- E-commerce to gain further share due to relatively higher penetration and well-established consumer awareness of category
CATEGORY DATA
- Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
- Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
- Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
- Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
- Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
- Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
- Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
- Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
- Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
- Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
- Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Freestanding gas hobs remains dominant format, driven by local cooking habits and design of kitchen interiors
- Growing health consciousness drives heightened consumer demand for air fryers
- Standard coffee machines remains nascent category in 2024
PROSPECTS AND OPPORTUNITIES
- Steady growth expected for small cooking appliances over forecast period
- Premiumisation set to gradually rise, driven by freestanding hobs
- E-commerce to gain further share, supported by relatively higher penetration and well-established consumer awareness of category
CATEGORY DATA
- Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
- Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
- Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
- Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
- Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
- Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
- Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
- Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
- Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
- Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
- Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
- Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Growth of vacuum cleaners driven by time-pressed consumers seeking convenient cleaning options
- Brands enhance their focus on wet and dry format to better cater for Indian households
- Smart robotic vacuum cleaners attract greater consumer interest in India
PROSPECTS AND OPPORTUNITIES
- Despite e-commerce’s strength, appliances and electronics specialists will become increasingly important to driving future sales
- Competitive landscape to further intensify with expanding distribution, greater emphasis on entry price points, and increasing consumer awareness
- Affordability and competition from domestic help will continue to challenge consumer acceptance of vacuum cleaners
CATEGORY DATA
- Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
- Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
- Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
- Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
- Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
- Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
- Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
- Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
- Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
- Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
- Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
- Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Hair care appliances witnesses strong demand driven by rise in personal grooming habits
- Growing interest in men’s grooming benefits personal care appliances
- Philips leads personal care appliances due to extensive reach and wide range of offerings
PROSPECTS AND OPPORTUNITIES
- Personal care appliances set to see solid growth over the forecast period
- Strong competition for body shavers from salons and substitute depilatories
- E-commerce to gain further share due to wide product range and well-established consumer awareness
CATEGORY DATA
- Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
- Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
- Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
- Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
- Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
- Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
- Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
- Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
- Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
- Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
- Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
- Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
- Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029
2024 DEVELOPMENTS
- Evolving consumer perception and positive external factors drive demand for air conditioners
- Demand for cooling fans driven by energy-efficient models, growing electrification, and increasing number of nuclear families
- Rising air quality concerns and aspirational lifestyles support demand for air purifiers
PROSPECTS AND OPPORTUNITIES
- Strong growth expected over forecast period due to favourable factors
- Smart air treatment products set to see gradual growth, driven by development of connected homes
- Appliances and electronics specialists to dominate distribution, while e-commerce will likely gain further share
CATEGORY DATA
- Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
- Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
- Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
- Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
- Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
- Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
- Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
- Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
- Table 175 Production of Air Conditioners: Total Volume 2019-2024
- Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
- Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
- Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
- Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029