Health and Wellness in Poland - Research and Markets

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity.

The Health and Wellness in Poland report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Health and Wellness market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence

DISCLAIMERHW HOT DRINKS IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Natural claim leads sales as consumers look for beneficial hot drinks
Products offering functional ingredients and immune support see rising sales
Growth for no caffeine options as manufactures focus on improving taste

PROSPECTS AND OPPORTUNITIES

Natural records significant sales as consumers avoid artificial ingredients
Concern about obesity, diabetes and long term health conditions drives sales of no sugar
The superfruit claim gains ground as consumers look to boost vitamin and mineral intake

CATEGORY DATA

Table 10 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
Table 11 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 12 mpany Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 13 mpany Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 14 mpany Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 15 mpany Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 16 mpany Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 17 recast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
Table 18 recast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SOFT DRINKS IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

The natural claim drives the strongest growth as consumers avoid artificial ingredients
Functional claims and low fat products drive growth and shape innovations
The high sugar tax and ongoing health concerns lead to product reforms in soft drinks

PROSPECTS AND OPPORTUNITIES

Negative discussion of ultra-processed goods drives sales of the natural claim
Functional benefits will form part of the purchasing decision across the forecast period
Opportunities for plant-based and lactose free launches as vegan diets rise

CATEGORY DATA

Table 19 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
Table 20 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 21 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 22 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 23 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 24 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 25 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 26 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
Table 27 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SNACKS IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Gluten free leads as rising availability and health benefits drive retail value sales
Consumers migrate to natural snacks as concerns surrounding artificial ingredients rise
Superfruit offerings gain ground as consumers look to support immunity and metabolism

PROSPECTS AND OPPORTUNITIES

Low sugar combines with taste and texture to boost sales on the snacks landscape
Gluten free and natural claims drive value sales, supported by ongoing innovations
High protein snacks align with consumers' health, fitness and weight management goals

CATEGORY DATA

Table 28 Sales of Snacks by Health and Wellness Type: Value 2019-2023
Table 29 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
Table 30 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
Table 31 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 32 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 33 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 34 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 35 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
Table 36 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028

HW DAIRY PRODUCTS AND ALTERNATIVES IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

The natural claim leads retail value sales as consumers look to maximise health benefits
As vegan diets increase, plant-based and vegan options gain ground on the landscape
Lactose free options rise as consumers avoid allergens and look to improve gut health

PROSPECTS AND OPPORTUNITIES

The natural claim see the strongest sales as consumers avoid artificial ingredients
The rising popularity of vegan and vegetarian products drive sales and shape innovations
Consumers look for low fat claims as obesity and diabetes rise in Poland

CATEGORY DATA

Table 37 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
Table 38 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
Table 39 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023

Table 40 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V

Table 41 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 42 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 43 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 44 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
Table 45 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028

HW COOKING INGREDIENTS AND MEALS IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Healthy, active lifestyles shape innovations in the cooking ingredients and meals landscape
The natural claim gains ground as concern surrounding ultra-processed food rises
Vegan, vegetarian and flexitarian lifestyles shape product innovations in 2023

PROSPECTS AND OPPORTUNITIES

Concern surrounding artificial ingredients rise, with natural products leading sales
Double-digit growth for no allergens as consumers become more conscious of their diets
Good source of antioxidants records growth as consumers look for functional properties

CATEGORY DATA

Table 1 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 4 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 5 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 6 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 7 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 8 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028

HW STAPLE FOODS IN POLANDKEY DATA FINDINGS

2023 DEVELOPMENTS

Gluten free leads sales as consumers aim to improve their digestion and overall health
High fibre records double-digit growth as consumers seek healthier options
Plant-based options record a dynamic performance as meat-free diets increase

PROSPECTS AND OPPORTUNITIES

No sugar products will increasingly attract consumers across the forecast period
No fat options gain ground as innovations align with both legislations and consumer concern
Vegan drives double-digit growth as meat-free, flexitarian and plant-based diets rise

CATEGORY DATA

Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028

License	Format	Properties	Price
SINGLE USER LICENSE PDF	The product is a PDF.	This is a single user license, allowing one user access to the product.	€2150EUR$2,368USD£1,844GBP
SITE LICENSE PDF	The product is a PDF.	This is a site license, allowing all users within a given geographical location of your organization access to the product.	€4300EUR$4,737USD£3,688GBP
ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€6450EUR$7,105USD£5,532GBP

Why buy this report?

Table of Contents

Related Topics

Related Reports

World Market for Health and Wellness

Health and Wellness in Sweden

Health and Wellness Foods - Global Strategic Business Report

Health & Wellness Food Market by Type, Nature, Fat Content, Category, Free From Category, Distribution Channel, Application - Global Forecast 2025-2030

Wellness Nutrition Global Market Insights 2024, Analysis and Forecast to 2029, by Market Participants, Regions, Technology, Product Type