+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Laundry Care in Dominican Republic

  • PDF Icon

    Report

  • 21 Pages
  • February 2024
  • Region: Dominica, Dominican Republic
  • Euromonitor International
  • ID: 1240465
In 2023, the Dominican Republic continued to witness increases in retail prices of laundry care products. Although these price rises were less acute than the previous year, consumers still looked for cheaper options. Dominicans, especially in lower-income groups, are showing an increasing interest in lower-priced brands, thereby strengthening the share of private label in main supermarket chains, such as Gold from Plaza Lama chain and Lider from Supermercados Nacional.

The Laundry Care in Dominican Republic market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

LAUNDRY CARE IN DOMINICAN REPUBLICKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation continues to impact purchasing behaviour
  • Unilever Dominicana comes under growing pressure from cheaper alternatives
  • Local brand Brillante seeks to connect with women via empowering messages
PROSPECTS AND OPPORTUNITIES
  • Consumers migrate towards liquid detergent format
  • Micro-segmentation to gain momentum in laundry care
  • Cuaba bar soap to remain a tried and tested favourite
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2018-2023
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2018-2023
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2018-2023
  • Table 4 Sales of Laundry Aids by Category: Value 2018-2023
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2018-2023
  • Table 6 Sales of Laundry Detergents by Category: Value 2018-2023
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2018-2023
  • Table 8 NBO Company Shares of Laundry Care: % Value 2019-2023
  • Table 9 LBN Brand Shares of Laundry Care: % Value 2020-2023
  • Table 10 NBO Company Shares of Laundry Detergents: % Value 2019-2023
  • Table 11 LBN Brand Shares of Laundry Detergents: % Value 2020-2023
  • Table 12 Forecast Sales of Laundry Care by Category: Value 2023-2028
  • Table 13 Forecast Sales of Laundry Care by Category: % Value Growth 2023-2028
HOME CARE IN DOMINICAN REPUBLIC
EXECUTIVE SUMMARY
  • Home care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 14 Households 2018-2023
MARKET DATA
  • Table 15 Sales of Home Care by Category: Value 2018-2023
  • Table 16 Sales of Home Care by Category: % Value Growth 2018-2023
  • Table 17 NBO Company Shares of Home Care: % Value 2019-2023
  • Table 18 LBN Brand Shares of Home Care: % Value 2020-2023
  • Table 19 Penetration of Private Label in Home Care by Category: % Value 2018-2023
  • Table 20 Distribution of Home Care by Format: % Value 2018-2023
  • Table 21 Distribution of Home Care by Format and Category: % Value 2023
  • Table 22 Forecast Sales of Home Care by Category: Value 2023-2028
  • Table 23 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources