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Men's Grooming in North Macedonia

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    Report

  • 21 Pages
  • April 2024
  • Region: North Macedonia
  • Euromonitor International
  • ID: 1240481
Though there was double-digit growth in current value sales in men’s grooming in North Macedonia in 2023, volume growth was minimal and constant value sales fell slightly. Continuing high inflation, as well as a declining population, dampened value sales. Men’s fragrances continued to account for most value sales, followed by men’s shaving.

The Men's Grooming in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Fall in constant value sales, as inflation still bites
  • Premium men’s skin care star performer
  • More niche brands increasing visibility
PROSPECTS AND OPPORTUNITIES
  • Population decline dampens volume sales
  • Skin care strong performer over forecast period
  • Men’s grooming more segmented and specialised
CATEGORY DATA
  • Table 1 Sales of Men’s Grooming by Category: Value 2018-2023
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2019-2023
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources