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Wipes in North Macedonia

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    Report

  • 21 Pages
  • March 2024
  • Region: North Macedonia
  • Euromonitor International
  • ID: 1240667
In 2023, current value sales of wipes witnessed a second year of double-digit growth in North Macedonia. Much of this growth was fuelled by inflation which led to price increases. Despite lowering birth rates and inflationary pressures, baby wipes are still popular in North Macedonia. The main reason is convenience, as working parents have less time to use cottonwool and water. The popularity of baby wipes is also due to such wipes being used for other purpose, such as wiping surfaces.

The Wipes in North Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Wipes market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

WIPES IN NORTH MACEDONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Inflation drives strong double-digit current value growth in wipes
  • Consumers economise as cost of living soars
  • Competition intensifies in wipes as more affordable brands gain share
PROSPECTS AND OPPORTUNITIES
  • Promising outlook in value growth as consumption of baby wipes declines
  • All-purpose cleaning wipes face promising growth
  • E-commerce offers opportunities for new entrants
CATEGORY DATA
  • Table 1 Retail Sales of Wipes by Category: Value 2018-2023
  • Table 2 Retail Sales of Wipes by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Retail Wipes: % Value 2019-2023
  • Table 4 LBN Brand Shares of Retail Wipes: % Value 2020-2023
  • Table 5 Forecast Retail Sales of Wipes by Category: Value 2023-2028
  • Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN NORTH MACEDONIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2018-2023
  • Table 8 Infant Population 2018-2023
  • Table 9 Female Population by Age 2018-2023
  • Table 10 Total Population by Age 2018-2023
  • Table 11 Households 2018-2023
  • Table 12 Forecast Infant Population 2023-2028
  • Table 13 Forecast Female Population by Age 2023-2028
  • Table 14 Forecast Total Population by Age 2023-2028
  • Table 15 Forecast Households 2023-2028
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources