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Air Care in Guatemala

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    Report

  • 15 Pages
  • February 2025
  • Region: Guatemala
  • Euromonitor International
  • ID: 1268781
In 2024, the air care category in Guatemala recorded positive growth in both volume and value terms. However, the rate of value growth was curbed by the only modest price increases observed throughout the year. Price stabilisation played a key role in this trend, as it made air care products more accessible, contributing to increased volume demand. The growing popularity of air care products further supported this rise in demand.

The Air Care in Guatemala market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Fresheners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive growth in volume and value in 2024
  • SC Johnson leads while Reckitt restructures its portfolio
  • Henkel exits air care category
PROSPECTS AND OPPORTUNITIES
  • Electric air fresheners is likely to show the most dynamic growth
  • Private label will continue to expand
  • Modern grocery retailers set to maintain dominance
CATEGORY DATA
  • Table 1 Sales of Air Care by Category: Value 2019-2024
  • Table 2 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 5 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 6 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME CARE IN GUATEMALA
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2019-2024
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2019-2024
  • Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 13 Distribution of Home Care by Format: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources