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Air Care in Peru

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    Report

  • 17 Pages
  • February 2025
  • Region: Peru
  • Euromonitor International
  • ID: 1268785
In 2024, air care experienced significant volume growth in Peru, outpacing the average for the home care market as a whole. This was driven by the increased penetration of these products among middle- and high-income segments of the population. Effective promotions, combined with innovations in higher-value formats, have enhanced the category's relevance across both modern and traditional retail channels which are are approaching parity in their contribution to overall sales.

The Air Care in Peru market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Fresheners.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Air Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Positive performance for air care in 2024
  • Fruity and lavender fragrances continue to dominate the market
  • SC Johnson increases its share, while Reckitt leaves the market
PROSPECTS AND OPPORTUNITIES
  • Stick and candle diffusers offer much potential
  • Growing pet care market presents opportunities for air care brands
  • Air care brands to capitalise on fragrance innovation, social media trends, and sustainability
CATEGORY DATA
  • Table 1 Sales of Air Care by Category: Value 2019-2024
  • Table 2 Sales of Air Care by Category: % Value Growth 2019-2024
  • Table 3 Sales of Air Care by Fragrance: Value Ranking 2022-2024
  • Table 4 NBO Company Shares of Air Care: % Value 2020-2024
  • Table 5 LBN Brand Shares of Air Care: % Value 2021-2024
  • Table 6 Forecast Sales of Air Care by Category: Value 2024-2029
  • Table 7 Forecast Sales of Air Care by Category: % Value Growth 2024-2029
HOME CARE IN PERU
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 8 Households 2019-2024
MARKET DATA
  • Table 9 Sales of Home Care by Category: Value 2019-2024
  • Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format: % Value 2019-2024
  • Table 15 Distribution of Home Care by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources