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Bath and Shower in Singapore

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    Report

  • 22 Pages
  • April 2024
  • Region: Singapore
  • Euromonitor International
  • ID: 1268844
The bath and shower category has been seeing its current value growth rates stabilise after the high increase seen in 2020 due to the pandemic. The current value growth rate in bath and shower slowed again in Singapore in 2023, as normalcy fully returned and hygiene concerns eased. Unilever maintained its leading position in bath and shower, with its brands Lifebuoy, Dove, and Lux continuing to excel across various important categories.

The Bath and Shower in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Growth in bath and shower stabilises, with body wash/shower gel seeing the strongest increase
  • Sales of hand sanitisers continue to decline
  • Consumers strive to decrease their reliance on single-use plastics
PROSPECTS AND OPPORTUNITIES
  • Decline in bar soap expected to continue throughout the forecast period
  • Retail e-commerce set to grow its presence as a strong distribution channel for bath and shower
  • Private label products set to become more commonplace
CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2018-2023
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2018-2023
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2019-2023
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2020-2023
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2020-2023
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2023-2028
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN SINGAPORE
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources