Bleach was the only home care product that registered a fall in volume sales in 2023. The increasing array of other effective cleaning products dampened volume sales of bleach. In addition, consumers are increasingly concerned about the chemical content of bleach and are opting for safer products in terms of the environment and also health.
The Bleach in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Bleach in Estonia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
BLEACH IN ESTONIAKEY DATA FINDINGS
2023 DEVELOPMENTS
- Fall in volume sales for bleach
- Procter & Gamble retains dominance
- Bleach faces threat from alternative products such as surface and toilet care
- Bleach registers further volume decline over forecast period
- Older consumer base remains loyal
- Ace continues to dominate competitive landscape
- Table 1 Sales of Bleach: Value 2018-2023
- Table 2 Sales of Bleach: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Bleach: % Value 2019-2023
- Table 4 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 5 Forecast Sales of Bleach: Value 2023-2028
- Table 6 Forecast Sales of Bleach: % Value Growth 2023-2028
EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 7 Households 2018-2023
- Table 8 Sales of Home Care by Category: Value 2018-2023
- Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 10 NBO Company Shares of Home Care: % Value 2019-2023
- Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 12 Penetration of Private Label in Home Care by Category: % Value 2018-2023
- Table 13 Distribution of Home Care by Format: % Value 2018-2023
- Table 14 Distribution of Home Care by Format and Category: % Value 2023
- Table 15 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 16 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
SOURCES
- Summary 1 Research Sources
