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Consumer Appliances in Russia

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    Report

  • 127 Pages
  • November 2021
  • Region: Russia
  • Euromonitor International
  • ID: 1268909
During 2020, retail current value sales of consumer appliances exhibited their highest rate of growth in well over a decade, with the pandemic the main driver of this. Growth in retail current value sales was almost as strong in 2021. However, the rate of growth in retail volume sales weakened, due in large part to a sharp increase in unit pricing in an increasingly difficult economic environment.

The publisher's Consumer Appliances in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer appliances in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?

MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
  • Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
  • Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026

MARKET DATA
  • Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
  • Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
  • Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
  • Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
  • Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
  • Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
  • Table 13 Sales of Small Appliances by Category: Volume 2016-2021
  • Table 14 Sales of Small Appliances by Category: Value 2016-2021
  • Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
  • Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
  • Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
  • Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
  • Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
  • Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
  • Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
  • Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
  • Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
  • Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
  • Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
  • Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
  • Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
  • Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
  • Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
  • Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
  • Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
  • Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026

DISCLAIMER
SOURCES
  • Summary 1 Research Sources

REFRIGERATION APPLIANCES IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • In spite of economic weakness, demand for refrigeration appliances remains robust
  • As consumers stockpile food, demand for freestanding freezers booms
  • Pandemic restrictions drive increase in e-commerce

PROSPECTS AND OPPORTUNITIES
  • Fewer replacement purchases and mounting inflationary pressure will weigh on demand for refrigeration appliances
  • Economic instability will hit demand for built-in refrigeration appliances particularly hard
  • The appeal of electric wine coolers/chillers will broaden somewhat

CATEGORY DATA
  • Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
  • Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
  • Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
  • Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
  • Table 39 Sales of Freezers by Format: % Volume 2016-2021
  • Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
  • Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
  • Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
  • Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
  • Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
  • Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
  • Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
  • Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
  • Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
  • Table 49 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
  • Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
  • Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
  • Table 52 Production of Refrigeration Appliances: Total Volume 2016-2021
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
  • Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
  • Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026

HOME LAUNDRY APPLIANCES IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Surge in unit pricing drives acceleration in retail current value sales growth
  • As consumers become more price sensitive, freestanding appliances outperform built-in offerings
  • E-commerce and specialist electronics and appliance retailers now neck-and-neck

PROSPECTS AND OPPORTUNITIES
  • Fewer replacement purchases and a difficult economic environment will weigh on demand for home laundry appliances
  • Automatic driers will continue to significantly outperform automatic washer dryers
  • E-commerce set to be become the leading distribution channel

CATEGORY DATA
  • Table 57 Sales of Home Laundry Appliances by Category: Volume 2016-2021
  • Table 58 Sales of Home Laundry Appliances by Category: Value 2016-2021
  • Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
  • Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
  • Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
  • Table 62 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
  • Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
  • Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
  • Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
  • Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
  • Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
  • Table 68 Production of Home Laundry Appliances: Total Volume 2016-2021
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
  • Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
  • Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026

DISHWASHERS IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Sharp rise in unit price supports retail current value sales growth
  • Competitive pricing helps Chinese brand Midea narrow the gap to leader Bosch
  • Pandemic sees e-commerce overtake electronics and appliances specialist retailers

PROSPECTS AND OPPORTUNITIES
  • Heightened economic uncertainty will weigh on retail volume sales growth
  • Table-top models have significant potential for growth
  • Shift towards freestanding dishwashers will boost Midea

CATEGORY DATA
  • Table 73 Sales of Dishwashers by Category: Volume 2016-2021
  • Table 74 Sales of Dishwashers by Category: Value 2016-2021
  • Table 75 Sales of Dishwashers by Category: % Volume Growth 2016-2021
  • Table 76 Sales of Dishwashers by Category: % Value Growth 2016-2021
  • Table 77 Sales of Dishwashers by Format: % Volume 2016-2021
  • Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
  • Table 79 NBO Company Shares of Dishwashers: % Volume 2017-2021
  • Table 80 LBN Brand Shares of Dishwashers: % Volume 2018-2021
  • Table 81 Distribution of Dishwashers by Format: % Volume 2016-2021
  • Table 82 Forecast Sales of Dishwashers by Category: Volume 2021-2026
  • Table 83 Forecast Sales of Dishwashers by Category: Value 2021-2026
  • Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
  • Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026

LARGE COOKING APPLIANCES IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic-inspired increase in home cooking boosts demand for large cooking appliances
  • COVID-19 revives consumer interest in baking
  • In a difficult economic environment, cheaper brands pose a growing challenge to incumbents

PROSPECTS AND OPPORTUNITIES
  • Mounting inflationary pressure will weigh on demand growth
  • In a difficult economic environment, freestanding appliances will outperform built-in models
  • E-commerce set to eclipse electronics and appliance specialist retailers

CATEGORY DATA
  • Table 86 Sales of Large Cooking Appliances by Category: Volume 2016-2021
  • Table 87 Sales of Large Cooking Appliances by Category: Value 2016-2021
  • Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
  • Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
  • Table 90 Sales of Built-in Hobs by Format: % Volume 2016-2021
  • Table 91 Sales of Ovens by Connected Appliances: % Volume 2017-2021
  • Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
  • Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
  • Table 94 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
  • Table 95 NBO Company Shares of Ovens: % Volume 2017-2021
  • Table 96 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
  • Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
  • Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
  • Table 99 NBO Company Shares of Cookers: % Volume 2017-2021
  • Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
  • Table 101 Production of Large Cooking Appliances: Total Volume 2016-2021
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
  • Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
  • Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026

MICROWAVES IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Pandemic restrictions continue to support strong growth in demand
  • Difficult economic conditions drive shift to cheaper, more basic models
  • Dominance of more affordable freestanding models deepens

PROSPECTS AND OPPORTUNITIES
  • Demand growth will slow but remain robust due to the affordability of microwaves and increased demand for convenience
  • E-commerce set to remain dominant, as local consumers grow increasingly comfortable shopping online
  • As inflationary pressure squeezes consumers, few will be prepared to pay a premium for built-in microwaves

CATEGORY DATA
  • Table 106 Sales of Microwaves by Category: Volume 2016-2021
  • Table 107 Sales of Microwaves by Category: Value 2016-2021
  • Table 108 Sales of Microwaves by Category: % Volume Growth 2016-2021
  • Table 109 Sales of Microwaves by Category: % Value Growth 2016-2021
  • Table 110 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
  • Table 111 NBO Company Shares of Microwaves: % Volume 2017-2021
  • Table 112 LBN Brand Shares of Microwaves: % Volume 2018-2021
  • Table 113 Distribution of Microwaves by Format: % Volume 2016-2021
  • Table 114 Production of Microwaves: Total Volume 2016-2021
  • Table 115 Forecast Sales of Microwaves by Category: Volume 2021-2026
  • Table 116 Forecast Sales of Microwaves by Category: Value 2021-2026
  • Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
  • Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026

FOOD PREPARATION APPLIANCES IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Growth continues, but at the slower pace
  • Heightened health concerns relating to sugar negatively affect demand for juicers
  • Fragmentation is the exact description

PROSPECTS AND OPPORTUNITIES
  • A mild post-pandemic hangover will slow demand growth
  • Multifunctional appliances have potential for growth
  • As Russians grow ever-more comfortable shopping online, e-commerce will remain the dominant distribution channel

CATEGORY DATA
  • Table 119 Sales of Food Preparation Appliances by Category: Volume 2016-2021
  • Table 120 Sales of Food Preparation Appliances by Category: Value 2016-2021
  • Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
  • Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
  • Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
  • Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
  • Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
  • Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
  • Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026

SMALL COOKING APPLIANCES IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Having been given a significant boost by the pandemic, demand growth slows but remains robust
  • Coffee machines a big winner from home working
  • With a brand portfolio that includes Nespresso and Krups, Leader Groupe SEB is particularly strong in coffee machines

PROSPECTS AND OPPORTUNITIES
  • Demand will suffer a modest post-pandemic slowdown
  • Espresso coffee machines will increasingly be favoured over pods due to their relatively low cost
  • Pandemic shift to e-commerce likely to prove long lasting

CATEGORY DATA
  • Table 130 Sales of Small Cooking Appliances by Category: Volume 2016-2021
  • Table 131 Sales of Small Cooking Appliances by Category: Value 2016-2021
  • Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
  • Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
  • Table 134 Sales of Freestanding Hobs by Format: % Volume 2016-2021
  • Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
  • Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
  • Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
  • Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
  • Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026

VACUUM CLEANERS IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 restrictions raise consumer interest in cleaning
  • Significant price deflation makes robotic vacuum cleaners more affordable
  • As the technology of cylinder vacuum cleaners is mature, manufacturers mainly compete on price

PROSPECTS AND OPPORTUNITIES
  • Demand growth will slow amid a post-pandemic hangover
  • Rising unit price will weigh on demand
  • Robotic vacuum cleaners will become even more affordable

CATEGORY DATA
  • Table 142 Sales of Vacuum Cleaners by Category: Volume 2016-2021
  • Table 143 Sales of Vacuum Cleaners by Category: Value 2016-2021
  • Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
  • Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
  • Table 146 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
  • Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
  • Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
  • Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
  • Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
  • Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026

PERSONAL CARE APPLIANCES IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • COVID-19 restrictions result in hair and beauty routines being transferred from the salon to home
  • Russians now more concerned with keeping their smiles
  • Largely due to its leadership in body shavers, Philips overtakes SEB Groupe to lead in personal care appliances

PROSPECTS AND OPPORTUNITIES
  • Return to hair salons will weigh on demand for hair care appliances
  • In spite of growth in unit pricing, demand for electric toothbrush units will remain very strong
  • As internet retail infrastructure evolves and consumers become more comfortable shopping online, e-commerce will remain the leading distribution channel

CATEGORY DATA
  • Table 154 Sales of Personal Care Appliances by Category: Volume 2016-2021
  • Table 155 Sales of Personal Care Appliances by Category: Value 2016-2021
  • Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
  • Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
  • Table 158 Sales of Body Shavers by Format: % Volume 2016-2021
  • Table 159 Sales of Hair Care Appliances by Format: % Volume 2016-2021
  • Table 160 NBO Company Shares of Personal Care Appliances 2017-2021
  • Table 161 LBN Brand Shares of Personal Care Appliances 2018-2021
  • Table 162 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
  • Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
  • Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
  • Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
  • Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026

AIR TREATMENT PRODUCTS IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • In spite of a sharp rise in unit price, a hot summer supports strong retail current value sales growth
  • Pandemic drives surge in demand for air purifiers
  • Cooling fans remains extremely fragmented, with brands mainly competing on price

PROSPECTS AND OPPORTUNITIES
  • More stable pricing will support a rebound in retail volume sales of split air conditioners
  • Diminishing COVID-19 threat will weigh heavily on demand for air purifiers and humidifiers
  • Online shift will prove persistent

CATEGORY DATA
  • Table 167 Sales of Air Treatment Products by Category: Volume 2016-2021
  • Table 168 Sales of Air Treatment Products by Category: Value 2016-2021
  • Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
  • Table 170 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
  • Table 171 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
  • Table 172 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
  • Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
  • Table 174 Distribution of Air Treatment Products by Format: % Volume 2016-2021
  • Table 175 Production of Air Conditioners: Total Volume 2016-2021
  • Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
  • Table 177 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
  • Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
  • Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026