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Consumer Appliances in South Korea

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    Report

  • 127 Pages
  • January 2025
  • Region: South Korea
  • Euromonitor International
  • ID: 1268910
Sales of consumer appliances flourished in South Korea during the pandemic, as people were eager to invest in improving their home environment. However, with high prices and rising interest rates from 2022, purchasing power significantly weakened, and demand noticeably dropped, and this declining trend is expected to be maintained in 2024, although sales are set to remain above the pre-pandemic (2019) level.

The Consumer Appliances in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer appliances in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer appliances?
MARKET INDICATORS
  • Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2019-2025
  • Table 2 Replacement Cycles of Consumer Appliances by Category 2019-2025
MARKET DATA
  • Table 3 Sales of Consumer Appliances by Category: Volume 2019-2024
  • Table 4 Sales of Consumer Appliances by Category: Value 2019-2024
  • Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2019-2024
  • Table 6 Sales of Consumer Appliances by Category: % Value Growth 2019-2024
  • Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2019-2024
  • Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2019-2024
  • Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2019-2024
  • Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2019-2024
  • Table 11 Sales of Small Appliances by Category: Volume 2019-2024
  • Table 12 Sales of Small Appliances by Category: Value 2019-2024
  • Table 13 Sales of Small Appliances by Category: % Volume Growth 2019-2024
  • Table 14 Sales of Small Appliances by Category: % Value Growth 2019-2024
  • Table 15 NBO Company Shares of Major Appliances: % Volume 2020-2024
  • Table 16 LBN Brand Shares of Major Appliances: % Volume 2021-2024
  • Table 17 NBO Company Shares of Small Appliances: % Volume 2020-2024
  • Table 18 LBN Brand Shares of Small Appliances: % Volume 2021-2024
  • Table 19 Distribution of Major Appliances by Format: % Volume 2019-2024
  • Table 20 Distribution of Small Appliances by Format: % Volume 2019-2024
  • Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2024-2029
  • Table 22 Forecast Sales of Consumer Appliances by Category: Value 2024-2029
  • Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2024-2029
  • Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2024-2029
  • Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2024-2029
  • Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2024-2029
  • Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2024-2029
  • Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2024-2029
  • Table 29 Forecast Sales of Small Appliances by Category: Volume 2024-2029
  • Table 30 Forecast Sales of Small Appliances by Category: Value 2024-2029
  • Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2024-2029
  • Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources
REFRIGERATION APPLIANCES IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail value and volume sales decline for three consecutive years
  • Premium refrigeration appliances featuring AI technology being launched
  • Polarisation between the premium and economy segments continues
PROSPECTS AND OPPORTUNITIES
  • Refrigeration appliances expected to continue its negative trend into the forecast period
  • Affordable refrigeration appliances for single-person households set to gain popularity
  • Trend of using kimchi refrigerators as multipurpose refrigerators likely to spread
CATEGORY DATA
  • Table 33 Sales of Refrigeration Appliances by Category: Volume 2019-2024
  • Table 34 Sales of Refrigeration Appliances by Category: Value 2019-2024
  • Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2019-2024
  • Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2019-2024
  • Table 37 Sales of Freezers by Format: % Volume 2019-2024
  • Table 38 Sales of Freezers by Volume Capacity: % Volume 2019-2024
  • Table 39 Sales of Fridge Freezers by Format: % Volume 2019-2024
  • Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2019-2024
  • Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2020-2024
  • Table 42 Sales of Fridges by Volume Capacity: % Volume 2019-2024
  • Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2020-2024
  • Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2021-2024
  • Table 45 NBO Company Shares of Built-in Fridge Freezers: % Volume 2020-2024
  • Table 46 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2020-2024
  • Table 47 NBO Company Shares of Built-in Fridges: % Volume 2020-2024
  • Table 48 NBO Company Shares of Freestanding Fridges: % Volume 2020-2024
  • Table 49 Distribution of Refrigeration Appliances by Format: % Volume 2019-2024
  • Table 50 Production of Refrigeration Appliances: Total Volume 2019-2024
  • Table 51 Forecast Sales of Refrigeration Appliances by Category: Volume 2024-2029
  • Table 52 Forecast Sales of Refrigeration Appliances by Category: Value 2024-2029
  • Table 53 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2024-2029
  • Table 54 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2024-2029
HOME LAUNDRY APPLIANCES IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Resilient volume demand for automatic dryers amidst decline for overall home laundry appliances
  • LG and Samsung both introduce all-in-one washer dryers
  • Physical channels remain dominant, while retail e-commerce gains significance
PROSPECTS AND OPPORTUNITIES
  • Solid growth expected during the forecast period, with advances in technology
  • Unit price of automatic dryers expected to drop in the forecast period with the rise of single households
  • Top-loading washing machines expected to maintain demand
CATEGORY DATA
  • Table 55 Sales of Home Laundry Appliances by Category: Volume 2019-2024
  • Table 56 Sales of Home Laundry Appliances by Category: Value 2019-2024
  • Table 57 Sales of Home Laundry Appliances by Category: % Volume Growth 2019-2024
  • Table 58 Sales of Home Laundry Appliances by Category: % Value Growth 2019-2024
  • Table 59 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2019-2024
  • Table 60 Sales of Automatic Washing Machines by Format: % Volume 2019-2024
  • Table 61 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2019-2024
  • Table 62 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2020-2024
  • Table 63 NBO Company Shares of Home Laundry Appliances: % Volume 2020-2024
  • Table 64 LBN Brand Shares of Home Laundry Appliances: % Volume 2021-2024
  • Table 65 Distribution of Home Laundry Appliances by Format: % Volume 2019-2024
  • Table 66 Production of Home Laundry Appliances: Total Volume 2019-2024
  • Table 67 Forecast Sales of Home Laundry Appliances by Category: Volume 2024-2029
  • Table 68 Forecast Sales of Home Laundry Appliances by Category: Value 2024-2029
  • Table 69 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2024-2029
  • Table 70 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2024-2029
DISHWASHERS IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Another challenging year for dishwashers
  • Shift from built-in dishwashers to countertop and compact models
  • SK Magic’s withdrawal from dishwashers
PROSPECTS AND OPPORTUNITIES
  • Great potential expected for dishwashers
  • Subscription businesses likely to attract more attention
  • Rising demand for mini dishwashers to cater to single-person households
CATEGORY DATA
  • Table 71 Sales of Dishwashers by Category: Volume 2019-2024
  • Table 72 Sales of Dishwashers by Category: Value 2019-2024
  • Table 73 Sales of Dishwashers by Category: % Volume Growth 2019-2024
  • Table 74 Sales of Dishwashers by Category: % Value Growth 2019-2024
  • Table 75 Sales of Dishwashers by Format: % Volume 2019-2024
  • Table 76 Sales of Dishwashers by Smart Appliances: % Volume 2020-2024
  • Table 77 NBO Company Shares of Dishwashers: % Volume 2020-2024
  • Table 78 LBN Brand Shares of Dishwashers: % Volume 2021-2024
  • Table 79 Distribution of Dishwashers by Format: % Volume 2019-2024
  • Table 80 Production of Dishwashers: Total Volume 2019-2024
  • Table 81 Forecast Sales of Dishwashers by Category: Volume 2024-2029
  • Table 82 Forecast Sales of Dishwashers by Category: Value 2024-2029
  • Table 83 Forecast Sales of Dishwashers by Category: % Volume Growth 2024-2029
  • Table 84 Forecast Sales of Dishwashers by Category: % Value Growth 2024-2029
LARGE COOKING APPLIANCES IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Large cooking appliances registers three consecutive years of volume decline
  • Haatz continues to lead large cooking appliances
  • Technological advances in large cooking appliances
PROSPECTS AND OPPORTUNITIES
  • Challenges ahead for large cooking appliances amidst rise in single-person households
  • Multifunctional ovens expected to be on the rise
Enhancing efficiency and convenience with AI
CATEGORY DATA
  • Table 85 Sales of Large Cooking Appliances by Category: Volume 2019-2024
  • Table 86 Sales of Large Cooking Appliances by Category: Value 2019-2024
  • Table 87 Sales of Large Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 88 Sales of Large Cooking Appliances by Category: % Value Growth 2019-2024
  • Table 89 Sales of Built-in Hobs by Format: % Volume 2019-2024
  • Table 90 Sales of Ovens by Smart Appliances: % Volume 2020-2024
  • Table 91 NBO Company Shares of Large Cooking Appliances: % Volume 2020-2024
  • Table 92 LBN Brand Shares of Large Cooking Appliances: % Volume 2021-2024
  • Table 93 NBO Company Shares of Built-in Hobs: % Volume 2020-2024
  • Table 94 NBO Company Shares of Ovens: % Volume 2020-2024
  • Table 95 NBO Company Shares of Cooker Hoods: % Volume 2020-2024
  • Table 96 NBO Company Shares of Built-in Cooker Hoods: % Volume 2020-2024
  • Table 97 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2020-2024
  • Table 98 NBO Company Shares of Cookers: % Volume 2020-2024
  • Table 99 NBO Company Shares of Range Cookers: % Volume 2020-2024
  • Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2019-2024
  • Table 101 Production of Large Cooking Appliances: Total Volume 2019-2024
  • Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2024-2029
  • Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2024-2029
  • Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2024-2029
  • Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2024-2029
MICROWAVES IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Despite decline, microwaves remain attractive to single-person households
  • Multifunctional microwaves continue to be launched
  • Retail e-commerce accounts for a high share of sales
PROSPECTS AND OPPORTUNITIES
  • Sales expected to stagnate during the forecast period overall
  • Demand for microwaves will be driven by ready-to-heat meals and single-person households
CATEGORY DATA
  • Table 106 Sales of Microwaves by Category: Volume 2019-2024
  • Table 107 Sales of Microwaves by Category: Value 2019-2024
  • Table 108 Sales of Microwaves by Category: % Volume Growth 2019-2024
  • Table 109 Sales of Microwaves by Category: % Value Growth 2019-2024
  • Table 110 Sales of Microwaves by Smart Appliances: % Volume 2020-2024
  • Table 111 NBO Company Shares of Microwaves: % Volume 2020-2024
  • Table 112 LBN Brand Shares of Microwaves: % Volume 2021-2024
  • Table 113 Distribution of Microwaves by Format: % Volume 2019-2024
  • Table 114 Production of Microwaves: Total Volume 2019-2024
  • Table 115 Forecast Sales of Microwaves by Category: Volume 2024-2029
  • Table 116 Forecast Sales of Microwaves by Category: Value 2024-2029
  • Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2024-2029
  • Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2024-2029
FOOD PREPARATION APPLIANCES IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Another year of decline for food preparation appliances
  • Increasing number of single-person households negatively impacts sales
  • Rising demand for multifunctionality in food preparation appliances in South Korea
PROSPECTS AND OPPORTUNITIES
  • Blenders in a ultra high speed performance competition
  • Wireless blenders that maximise convenience expected to continue being released
  • Small products designed for single person households expected to continue
CATEGORY DATA
  • Table 119 Sales of Food Preparation Appliances by Category: Volume 2019-2024
  • Table 120 Sales of Food Preparation Appliances by Category: Value 2019-2024
  • Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2019-2024
  • Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2019-2024
  • Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2020-2024
  • Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2021-2024
  • Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2019-2024
  • Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2024-2029
  • Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2024-2029
  • Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2024-2029
  • Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2024-2029
SMALL COOKING APPLIANCES IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Moderate decline amidst economic slowdown and post-pandemic normalisation
  • Dongsuh Foods enters coffee machines
  • Players aim to reduce their reliance on rice cookers as consumer habits change
PROSPECTS AND OPPORTUNITIES
  • Small cooking appliances with reduced noise levels expected to attract attention
  • Brands expand customer engagement through experiential pop-up stores
  • Niche demand for premium coffee machines
CATEGORY DATA
  • Table 130 Sales of Small Cooking Appliances by Category: Volume 2019-2024
  • Table 131 Sales of Small Cooking Appliances by Category: Value 2019-2024
  • Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2019-2024
  • Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2019-2024
  • Table 134 Sales of Freestanding Hobs by Format: % Volume 2019-2024
  • Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2020-2024
  • Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2021-2024
  • Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2019-2024
  • Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2024-2029
  • Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2024-2029
  • Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2024-2029
  • Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2024-2029
VACUUM CLEANERS IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Another year of decline for standard vacuum cleaners, while robotic vacuum cleaners continues to grow
  • Chinese brands have a strong influence in robotic vacuum cleaners
  • Rising demand for affordable vacuum cleaners amidst economic challenges
PROSPECTS AND OPPORTUNITIES
  • Lighter cordless vacuum cleaners set to attract attention
  • LG and Samsung set to maintain their leading positions in standard vacuum cleaners
  • Expanding customer engagement through pop-up stores
CATEGORY DATA
  • Table 142 Sales of Vacuum Cleaners by Category: Volume 2019-2024
  • Table 143 Sales of Vacuum Cleaners by Category: Value 2019-2024
  • Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2019-2024
  • Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2019-2024
  • Table 146 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2020-2024
  • Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2020-2024
  • Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2021-2024
  • Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2019-2024
  • Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2024-2029
  • Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2024-2029
  • Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2024-2029
  • Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2024-2029
PERSONAL CARE APPLIANCES IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Growing demand for beauty devices
  • APR is dominant in other personal care appliances
  • Retail e-commerce accounts for about half of volume sales
PROSPECTS AND OPPORTUNITIES
  • Desire for home beauty products expected to grow rapidly in the forecast period
  • Dyson reshapes hair care appliances
  • More players may launch devices to address hair loss
CATEGORY DATA
  • Table 154 Sales of Personal Care Appliances by Category: Volume 2019-2024
  • Table 155 Sales of Personal Care Appliances by Category: Value 2019-2024
  • Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2019-2024
  • Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2019-2024
  • Table 158 Sales of Body Shavers by Format: % Volume 2019-2024
  • Table 159 Sales of Hair Care Appliances by Format: % Volume 2019-2024
  • Table 160 NBO Company Shares of Personal Care Appliances 2020-2024
  • Table 161 LBN Brand Shares of Personal Care Appliances 2021-2024
  • Table 162 Distribution of Personal Care Appliances by Format: % Volume 2019-2024
  • Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2024-2029
  • Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2024-2029
  • Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2024-2029
  • Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2024-2029
AIR TREATMENT PRODUCTS IN SOUTH KOREAKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Record heat limits decline for cooling appliances despite economic slowdown
  • Declining demand for window air conditioners
  • Dehumidifiers experiences rapid decline
PROSPECTS AND OPPORTUNITIES
  • Air treatment products expected to register a positive outlook in the forecast period
  • AI-powered air treatment products expected to drive innovation
  • Potential for subscription models in air treatment products
CATEGORY DATA
  • Table 167 Sales of Air Treatment Products by Category: Volume 2019-2024
  • Table 168 Sales of Air Treatment Products by Category: Value 2019-2024
  • Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2019-2024
  • Table 170 Sales of Air Treatment Products by Category: % Value Growth 2019-2024
  • Table 171 Sales of Air Conditioners by Smart Appliances: % Volume 2020-2024
  • Table 172 NBO Company Shares of Air Treatment Products: % Volume 2020-2024
  • Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2021-2024
  • Table 174 Distribution of Air Treatment Products by Format: % Volume 2019-2024
  • Table 175 Production of Air Conditioners: Total Volume 2019-2024
  • Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2024-2029
  • Table 177 Forecast Sales of Air Treatment Products by Category: Value 2024-2029
  • Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2024-2029
  • Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2024-2029