In 2023, fragrances in Estonia recorded double-digit retail value growth, driven by the premium segment. While retail volume growth was positive in all areas of premium fragrances, mass fragrances declined, with mass fragrance sets/kits recording the deepest retail volume decline. Premium segments are appealing to consumers, with entry-level premium fragrances affordable for the vast majority of consumers who appreciate affordable luxury during stressful times.
The Fragrances in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Fragrances in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
KEY DATA FINDINGSUnisex fragrances appeal to younger consumers, including Generation ZBEAUTY AND PERSONAL CARE IN ESTONIADISCLAIMER
2023 DEVELOPMENTS
PROSPECTS AND OPPORTUNITIES
CATEGORY DATA
EXECUTIVE SUMMARY
MARKET DATA
SOURCES
