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Hair Care in Estonia

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    Report

  • 22 Pages
  • April 2024
  • Region: Estonia
  • Euromonitor International
  • ID: 1269019
In 2023, hair care in Estonia recorded double-digit retail value sales, driven by rising inflation, while volume growth was positive in all areas of bar hair loss treatment. Conditioners showcased strong growth in 2023, while professional hair care had a standout performance in both retail value and volume growth. This product area has a strong opportunity for growth, with growth set to continue over the forecast period as purchasing power improves.

The Hair Care in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: 2-in-1 Products, Colourants, Conditioners and Treatments, Hair Loss Treatments, Perms and Relaxants, Salon Professional Hair Care, Shampoos, Styling Agents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Hair Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Professional hair care drives retail value and volume sales in 2023
  • Multinationals continue to lead with widely available, well-known brands
  • Limited presence of local brands on the hair care landscape
PROSPECTS AND OPPORTUNITIES
  • The recovery of purchasing power drives growth over the forecast period
  • Global players lead, however, opportunity exists for private label
  • Demand for professional products as consumers seek the salon experience at home
CATEGORY DATA
  • Table 1 Sales of Hair Care by Category: Value 2018-2023
  • Table 2 Sales of Hair Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Hair Care by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Hair Care: % Value 2019-2023
  • Table 5 LBN Brand Shares of Hair Care: % Value 2020-2023
  • Table 6 NBO Company Shares of Salon Professional Hair Care: % Value 2019-2023
  • Table 7 LBN Brand Shares of Salon Professional Hair Care: % Value 2020-2023
  • Table 8 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
  • Table 9 Forecast Sales of Hair Care by Category: Value 2023-2028
  • Table 10 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
  • Table 11 Forecast Sales of Hair Care by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN ESTONIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources