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Laundry Care in Slovenia

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    Report

  • 22 Pages
  • February 2025
  • Region: Slovenia
  • Euromonitor International
  • ID: 1269099
Liquid fabric softeners represented the fastest-growing segment within laundry care in Slovenia in 2024, driven by ongoing innovation. Consumer expectations now encompass enhanced softening capabilities, effectiveness at low water temperatures, and fresh, long-lasting fragrances that elevate the laundry experience.

The Laundry Care in Slovenia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Liquid fabric softeners lead growth in laundry care
  • Concentrated and compact offerings drive sales
  • Shift towards eco-friendly formulations
PROSPECTS AND OPPORTUNITIES
  • Private label to gain traction
  • Growing demand for eco-friendly laundry care products
  • E-commerce will reach more consumers
CATEGORY INDICATORS
  • Table 1 Household Possession of Washing Machines 2019-2024
CATEGORY DATA
  • Table 2 Sales of Laundry Care by Category: Value 2019-2024
  • Table 3 Sales of Laundry Care by Category: % Value Growth 2019-2024
  • Table 4 Sales of Laundry Aids by Category: Value 2019-2024
  • Table 5 Sales of Laundry Aids by Category: % Value Growth 2019-2024
  • Table 6 Sales of Laundry Detergents by Category: Value 2019-2024
  • Table 7 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
  • Table 8 NBO Company Shares of Laundry Care: % Value 2020-2024
  • Table 9 LBN Brand Shares of Laundry Care: % Value 2021-2024
  • Table 10 NBO Company Shares of Laundry Aids: % Value 2020-2024
  • Table 11 LBN Brand Shares of Laundry Aids: % Value 2021-2024
  • Table 12 NBO Company Shares of Laundry Detergents: % Value 2020-2024
  • Table 13 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
  • Table 14 Forecast Sales of Laundry Care by Category: Value 2024-2029
  • Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029
HOME CARE IN SLOVENIA
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 16 Households 2019-2024
MARKET DATA
  • Table 17 Sales of Home Care by Category: Value 2019-2024
  • Table 18 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 19 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 20 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 21 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 22 Distribution of Home Care by Format: % Value 2019-2024
  • Table 23 Distribution of Home Care by Format and Category: % Value 2024
  • Table 24 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 25 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources