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Oral Care in Latvia

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    Report

  • 21 Pages
  • April 2024
  • Region: Latvia
  • Euromonitor International
  • ID: 1269156
Oral care has become an important part of daily personal care routines in Latvia over the review period. Growing dentist bills and the fashionable trend for healthy teeth and fresh breath has driven sales of oral care products in 2023. Oral maintenance products, such as dental floss, are increasingly more important to consumers. Retail volume sales continued to fall in oral care with toothbrushes and toothpastes contracting in line with population decline and low purchasing power.

The Oral Care in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Dental Floss, Denture Care, Mouth Fresheners, Mouthwashes/Dental Rinses, Tooth Whiteners, Toothbrushes, Toothpaste.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Oral Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Oral care is of key importance to Latvians
  • Therapeutic toothpastes gain share
  • Electric toothbrushes are enjoying strong growth
PROSPECTS AND OPPORTUNITIES
  • Product innovations to fuel value growth
  • Dental maintenance to support growth of dental floss
  • Barriers to entry remain strong in oral care
CATEGORY DATA
  • Table 1 Sales of Oral Care by Category: Value 2018-2023
  • Table 2 Sales of Oral Care by Category: % Value Growth 2018-2023
  • Table 3 Sales of Toothbrushes by Category: Value 2018-2023
  • Table 4 Sales of Toothbrushes by Category: % Value Growth 2018-2023
  • Table 5 Sales of Toothpaste by Type: % Value Breakdown 2019-2023
  • Table 6 NBO Company Shares of Oral Care: % Value 2019-2023
  • Table 7 LBN Brand Shares of Oral Care: % Value 2020-2023
  • Table 8 Forecast Sales of Oral Care by Category: Value 2023-2028
  • Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
  • Table 10 Forecast Sales of Toothbrushes by Category: Value 2023-2028
  • Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN LATVIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 12 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 18 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources