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Bleach in Ireland

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    Report

  • 18 Pages
  • February 2025
  • Region: Ireland
  • Euromonitor International
  • ID: 1292672
After a brief resurgence in 2020 due to COVID-19, retail volume sales of bleach began to decline in 2021, and this downward trend continued in 2024. Nonetheless, its reputation as a versatile, "old-school" cleaning solution makes it a staple in many households, particularly among older or more price-sensitive consumers. On the other hand, many younger consumers view it as outdated and toxic.

The Bleach in Ireland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Perceived as outdated and toxic, bleach sales continue to decline
  • Eco-focused consumers moving away from bleach
  • Strong private label presence weighs heavily on pricing
PROSPECTS AND OPPORTUNITIES
  • Retail volume sales will continue to gradually decline
  • Private label shift will continue
  • Gap between bleach and toilet care may narrow
CATEGORY DATA
  • Table 1 Sales of Bleach: Value 2019-2024
  • Table 2 Sales of Bleach: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 5 Forecast Sales of Bleach: Value 2024-2029
  • Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
HOME CARE IN IRELAND
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2019-2024
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2019-2024
  • Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 13 Distribution of Home Care by Format: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources