Bleach saw moderate sales growth in volume terms in 2023. Bleach has benefited from the country’s economic uncertainty and reduced disposable incomes, with local consumers viewing it as an inexpensive and reliable disinfectant despite its pungent odour, toxicity and questionable environmental impact. Bleach was also boosted during the COVID-29 pandemic, thanks to heightened hygiene habits.
The Bleach in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Bleach in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
BLEACH IN KAZAKHSTANKEY DATA FINDINGS
2023 DEVELOPMENTS
- Bleach records moderate growth in 2023
- Local brands in demand
- Innovation in bleach is limited
- Bleach to enjoy continued demand
- Private label will see expansion
- Demand higher in rural areas
- Table 1 Sales of Bleach: Value 2018-2023
- Table 2 Sales of Bleach: % Value Growth 2018-2023
- Table 3 NBO Company Shares of Bleach: % Value 2019-2023
- Table 4 LBN Brand Shares of Bleach: % Value 2020-2023
- Table 5 Forecast Sales of Bleach: Value 2023-2028
- Table 6 Forecast Sales of Bleach: % Value Growth 2023-2028
EXECUTIVE SUMMARY
- Home care in 2023: The big picture
- 2023 key trends
- Competitive landscape
- Retailing developments
- What next for home care?
- Table 7 Households 2018-2023
- Table 8 Sales of Home Care by Category: Value 2018-2023
- Table 9 Sales of Home Care by Category: % Value Growth 2018-2023
- Table 10 NBO Company Shares of Home Care: % Value 2019-2023
- Table 11 LBN Brand Shares of Home Care: % Value 2020-2023
- Table 12 Distribution of Home Care by Format: % Value 2018-2023
- Table 13 Distribution of Home Care by Format and Category: % Value 2023
- Table 14 Forecast Sales of Home Care by Category: Value 2023-2028
- Table 15 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
SOURCES
- Summary 1 Research Sources
