+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)
New

Bleach in the Netherlands

  • PDF Icon

    Report

  • 14 Pages
  • February 2025
  • Region: Netherlands
  • Euromonitor International
  • ID: 1292680
While bleach remained a staple product for many households in the Netherlands, sales faced headwinds due to increasing environmental awareness. Dutch consumers, particularly younger generations, are more conscious of the environmental and health implications of using bleach, leading some to opt for eco-friendlier alternatives. The shift towards more sustainable cleaning products gained momentum in 2023 and has persisted in 2024.

The Bleach in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Consumer demand for sustainable cleaners puts downward pressure on sales
  • Low unit prices appeal to budget-conscious shoppers
  • Glorix continues to see value share decline as private label grows
PROSPECTS AND OPPORTUNITIES
  • Consumers continue to look for low-priced alternatives
  • Environmental concerns continue to put pressure on growth
  • E-commerce channel to perform well
CATEGORY DATA
  • Table 1 Sales of Bleach: Value 2019-2024
  • Table 2 Sales of Bleach: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 5 Forecast Sales of Bleach: Value 2024-2029
  • Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
HOME CARE IN THE NETHERLANDS
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2019-2024
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2019-2024
  • Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 13 Distribution of Home Care by Format: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources