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Colour Cosmetics in Guatemala

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    Report

  • 22 Pages
  • April 2024
  • Region: Guatemala
  • Euromonitor International
  • ID: 1292695
In 2023 the direct selling distribution channel represented more than half the value of the total market size for colour cosmetics in Guatemala. The channel is particularly important as a source of income during periods of uncertainty, such as those recently recorded with inflation and social and political conflicts that led to widespread powers with blockades in attempts to prevent the inauguration of President-elect Bernardo Arévalo.

The Colour Cosmetics in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Direct sellers remain major distribution channel in 2023
  • Natural and multicultural trends expand, driven by social media influencers
  • Guatemala: a vibrant regional hub for colour cosmetics
PROSPECTS AND OPPORTUNITIES
  • Category lines will continue to blur during forecast period
  • Weather conditions influence make-up choices
  • Social and environmental awareness on the rise, with demand for multifunctional
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
  • Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
  • Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
  • Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
  • Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
  • Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
  • Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN GUATEMALA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources