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Deodorants in Lithuania

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    Report

  • 20 Pages
  • April 2024
  • Region: Lithuania
  • Euromonitor International
  • ID: 1292720
In 2023, sales of deodorants rose following the full lifting of COVID-19 restrictions in Lithuania. As such, an increase in social and professional interactions drove motivation for consumers to maintain a fresh and clean scent. While deodorant roll-ons and sprays remained popular in 2023, sticks also constituted a sizeable part of sales and were the strongest-performing category.

The Deodorants in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Deodorant Creams, Deodorant Pumps, Deodorant Roll-Ons, Deodorant Sprays, Deodorant Sticks, Deodorant Wipes.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Deodorants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • The return to socialising and the workplace drives demand for deodorants in 2023
  • Rising interest in natural deodorants shapes the competitive landscape
  • Old Spice increases share while Gillette and Nivea offer new product choices
PROSPECTS AND OPPORTUNITIES
  • Natural products and a shift to premiumisation present growth opportunities
  • Allergies and skin concerns drive growth in the pharmacy channel
  • Consumers continue to preference deodorant roll-ons and sprays
CATEGORY DATA
  • Table 1 Sales of Deodorants by Category: Value 2018-2023
  • Table 2 Sales of Deodorants by Category: % Value Growth 2018-2023
  • Table 3 Sales of Deodorants by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Deodorants: % Value 2019-2023
  • Table 5 LBN Brand Shares of Deodorants: % Value 2020-2023
  • Table 6 LBN Brand Shares of Premium Deodorants: % Value 2020-2023
  • Table 7 Forecast Sales of Deodorants by Category: Value 2023-2028
  • Table 8 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
  • Table 9 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN LITHUANIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources