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Dishwashing in Kenya

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    Report

  • 16 Pages
  • February 2025
  • Region: Kenya
  • Euromonitor International
  • ID: 1292746
Hand dishwashing products remain dominant in Kenya due to their affordability and ease of access, plus the fact only 3% of households had dishwashers as of 2024. The growth of hand dishwashing in 2024 reflects the increased stability of the Kenyan economy, the rise in disposable incomes and the country’s rapidly expanding population.

The Dishwashing in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Hand dishwashing products still dominate the market with promotions helping to stimulate demand
  • Home-based businesses gain traction due to product affordability.
  • Financial pressures force players to respond with value offerings
  • PROSPECTS AND OPPORTUNITIES.
  • Increasing machine penetration to drive automatic dishwashing products
  • Multi-purpose alternatives to entice budget-constrained consumers
  • Sustainability concerns could open up the market to eco-friendly dishwashing products
CATEGORY INDICATORS
  • Table 1 Household Possession of Dishwashers 2019-2024
CATEGORY DATA
  • Table 2 Sales of Dishwashing by Category: Value 2019-2024
  • Table 3 Sales of Dishwashing by Category: % Value Growth 2019-2024
  • Table 4 NBO Company Shares of Dishwashing: % Value 2020-2024
  • Table 5 LBN Brand Shares of Dishwashing: % Value 2021-2024
  • Table 6 Forecast Sales of Dishwashing by Category: Value 2024-2029
  • Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029
HOME CARE IN KENYA
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments.
  • What next for home care?
MARKET INDICATORS
  • Table 8 Households 2019-2024
MARKET DATA
  • Table 9 Sales of Home Care by Category: Value 2019-2024
  • Table 10 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 11 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 12 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format: % Value 2019-2024
  • Table 15 Distribution of Home Care by Format and Category: % Value 2024
  • Table 16 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources