Health and Wellness in Spain - Research and Markets

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and wellbeing. The virus disproportionately affected those with underlying health conditions, such as obesity and diabetes, making people more conscious of the need to take care of their health and boost their overall immunity.

The Health and Wellness in Spain report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2019-2023, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Health and Wellness market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Health and wellness in focus
Consumer weight trends
Consumer diet trends
Health-related deaths
Blood pressure and cholesterol levels
Diabetes prevalence

DISCLAIMERHW HOT DRINKS IN SPAINKEY DATA FINDINGS

2023 DEVELOPMENTS

Organic health and wellness claim growing in hot drinks
Natural is the leading health and wellness claim in hot drinks
Increasing demand for functional hot drinks

PROSPECTS AND OPPORTUNITIES

Concerns about sugar adversely affecting other hot drinks
Natural to retain strength as claim in hot drinks, as consumers look to avoid artificial ingredients
Growth of plant-based claim to be driven by expanding flexitarian population

CATEGORY DATA

Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2019-2023
Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2019-2023
Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2023-2028
Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SOFT DRINKS IN SPAINKEY DATA FINDINGS

2023 DEVELOPMENTS

Sugary soft drinks linked with rise in childhood obesity in minds of consumers
Natural is the leading health and wellness claim in soft drinks
Growing interest in functional and fortified soft drinks

PROSPECTS AND OPPORTUNITIES

Regulatory developments set to reinforce concerns about sugar
Development of plant-based options
Functional and fortified claims may help to address image problems

CATEGORY DATA

Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2019-2023
Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2019-2023
Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2019-2023
Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2023-2028
Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2023-2028

HW SNACKS IN SPAINKEY DATA FINDINGS

2023 DEVELOPMENTS

Lowering sugar content amongst the key priorities in sweet snacks
Gluten free is the leading claim, supported by growing awareness of food intolerance and general health trends amongst wider audience
Alignment of health and wellness and ethical concerns

PROSPECTS AND OPPORTUNITIES

Fortification will continue to drive innovation in snacks
Growing range of vegan and plant-based options
Continued focus on sugar

CATEGORY DATA

Table 46 Sales of Snacks by Health and Wellness Type: Value 2019-2023
Table 47 Sales of Snacks by Health and Wellness Type: % Value Growth 2019-2023
Table 48 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2019-2023
Table 49 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 50 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2019-2023
Table 51 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 52 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2019-2023
Table 53 Forecast Sales of Snacks by Health and Wellness Type: Value 2023-2028
Table 54 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2023-2028

HW DAIRY PRODUCTS AND ALTERNATIVES IN SPAINKEY DATA FINDINGS

2023 DEVELOPMENTS

Health and wellness dairy products and alternatives show resilience in 2023
Low fat is the leading health and wellness claim amid rising concerns about obesity
Return to growth for organic claim

PROSPECTS AND OPPORTUNITIES

Dairy consumers seek higher protein content
Expanding range of products carrying plant-based claim
Diversification of fortified and functional products

CATEGORY DATA

Table 19 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2019-2023
Table 20 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2019-2023
Table 21 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023

Table 22 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V

Table 23 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-20
Table 24 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2
Table 25 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2019-2023
Table 26 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2023-2028
Table 27 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2023-2028

HW COOKING INGREDIENTS AND MEALS IN SPAINKEY DATA FINDINGS

2023 DEVELOPMENTS

Strong performance from vegan, vegetarian and plant-based claims
Obesity concerns support demand for health and wellness claims
Gluten free is largest health and wellness claim

PROSPECTS AND OPPORTUNITIES

Cost concerns to impact performance of natural and organic cooking ingredients and meals
Plant-based offers further growth potential due to rising flexitarian population in Spain
Changes to advertising regulations back on the agenda

CATEGORY DATA

Table 28 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2019-2023
Table 29 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2019-2023
Table 30 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 31 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 32 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 33 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 34 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2019-2023
Table 35 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2023-2028
Table 36 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2023-2028

HW STAPLE FOODS IN SPAINKEY DATA FINDINGS

2023 DEVELOPMENTS

Sugar reduction is important in context of high rates of obesity in Spain
Gluten free is leading health and wellness claim as target audience expands
Growing concern about ultra-processed food and artificial additives

PROSPECTS AND OPPORTUNITIES

Consumers will continue to look for functionality from staple foods
Further development of plant-based offer
Health and wellness claims have potential to revitalise product image

CATEGORY DATA

Table 37 Sales of Staple Foods by Health and Wellness Type: Value 2019-2023
Table 38 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2019-2023
Table 39 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 40 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 41 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 42 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 43 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2019-2023
Table 44 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2023-2028
Table 45 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2023-2028

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