Men's Grooming in India - Research and Markets

Men’s grooming in India experienced substantial retail current value growth in 2023, fuelled by increasing awareness amongst men about grooming and personal care. Historically, men in India showed limited interest in grooming beyond basic hygiene. However, with rising awareness and changing societal norms, there has been a significant shift in attitudes towards grooming amongst men. This transformation has been marked by the emergence of specialised men-specific products tailored to their unique

The Men's Grooming in India report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Get a detailed picture of the Men's Grooming market
Pinpoint growth sectors and identify factors driving change
Understand the competitive environment, the market’s major players and leading brands
Use five-year forecasts to assess how the market is predicted to develop.

KEY DATA FINDINGS

2023 DEVELOPMENTS

Growth continues in men’s grooming as men focus on their appearance and grooming
Premiumisation in men’s skin care and hair care drives growth
The rise of D2C brands is transforming men’s grooming

PROSPECTS AND OPPORTUNITIES

Digital engagement and e-commerce set to drive growth in men’s grooming in India
Innovative products beyond beard grooming to attract both Gen Z and Millennial men
Hydrating claim will continue to be popular in men’s skin care in the forecast period

CATEGORY DATA

Table 1 Sales of Men’s Grooming by Category: Value 2018-2023
Table 2 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
Table 5 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 6 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
Table 8 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028

BEAUTY AND PERSONAL CARE IN INDIA

EXECUTIVE SUMMARY

Beauty and personal care in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

SOURCES

Summary 1 Research Sources

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Table of Contents

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