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Men's Grooming in Lithuania

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    Report

  • 21 Pages
  • April 2024
  • Region: Lithuania
  • Euromonitor International
  • ID: 1292852
In 2023, men's grooming recorded double-digit retail value growth and positive retail volume growth in all areas, excluding premium skin care and men's mass fragrances. A high level of retail volume growth was noted in men's premium fragrances, with a return to socialising and gifting occasions driving strong sale levels.

The Men's Grooming in Lithuania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Out-of-home activities boost sales of men's fragrances and hair care
  • Premium products struggle as men preference mass brands in skin care and bath and shower
  • Procter and Gamble invest in King C and Old Spice during 2023
PROSPECTS AND OPPORTUNITIES
  • A rising focus on beard care as men move away from shaving
  • The mass market is set to dominate men's purchases over the forecast period
  • Innovations which focus on targeting specific problems boost growth
CATEGORY DATA
  • Table 1 Sales of Men’s Grooming by Category: Value 2018-2023
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2019-2023
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN LITHUANIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources