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Men's Grooming in Mexico

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    Report

  • 28 Pages
  • July 2024
  • Region: Mexico
  • Euromonitor International
  • ID: 1292853
Men's grooming strengthened in Mexico in 2023, with volume sales returning to positive figures after the slumps seen over the previous years. However, the category continues to face certain challenges. Men's skin care still has a relatively low penetration due to perceptions around masculinity within the country, which are limiting usage. While there is a growing customer base for men’s grooming products in beauty and personal care, the industry continues to put efforts into redefining the conce

The Men's Grooming in Mexico report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Men's Grooming market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Volume sales strengthen, but perceptions of masculinity remain a challenge for men’s grooming
  • Men's grooming geared more towards wealthier households and single men
  • Smaller players finding their own voices in men’s grooming
PROSPECTS AND OPPORTUNITIES
  • TikTok is teaching the next generation of young men how to take care of themselves
  • New advertising avenues change how brands interact with consumers
  • Changing the focus from “manliness” to men’s needs
CATEGORY DATA
  • Table 1 Sales of Men’s Grooming by Category: Value 2018-2023
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2019-2023
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN MEXICO
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources