+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Men's Grooming in Norway

  • PDF Icon

    Report

  • 23 Pages
  • April 2024
  • Region: Norway
  • Euromonitor International
  • ID: 1292854
While the pandemic did benefit men's grooming sales, the impact was not as significant as in other beauty and personal care categories. This can be attributed to several factors: the market's maturity, a modest premiumisation trend, the growing preference for facial hair, and increasing sales through low-cost stores. Men's toiletries, however, saw a positive performance in 2023 due to the strong showing of men's fragrances and stable growth in men's skin care.

The Men's Grooming in Norway report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Men's Fragrances, Men's Shaving, Men's Toiletries.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Men's Grooming market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • A mature product area with limited growth
  • The shaving struggle: Facial hair takes centre stage
  • Fragrances and skin care: Bright spots in a mature market
PROSPECTS AND OPPORTUNITIES
  • Sluggish growth with pockets of opportunity
  • Segmentation: A key strategy
  • A bleak outlook for traditional shaving
CATEGORY DATA
  • Table 1 Sales of Men’s Grooming by Category: Value 2018-2023
  • Table 2 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
  • Table 3 Sales of Men's Razors and Blades by Type: % Value Breakdown 2020-2023
  • Table 4 Sales of Men's Skin Care by Type: % Value Breakdown 2020-2023
  • Table 5 NBO Company Shares of Men’s Grooming: % Value 2019-2023
  • Table 6 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
  • Table 7 LBN Brand Shares of Men's Razors and Blades: % Value 2020-2023
  • Table 8 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
  • Table 9 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
BEAUTY AND PERSONAL CARE IN NORWAY
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources