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Nappies/Diapers/Pants in Nigeria

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    Report

  • 21 Pages
  • March 2024
  • Region: Nigeria
  • Euromonitor International
  • ID: 1292869
Nappies/diapers/pants recorded deep dips in terms of volume sales in Nigeria in 2023, thanks to the negative impact of poor economic conditions on demand. High inflation caused by rising fuel prices and the depreciation of the local currency dramatically weakened consumer spending power, and many Nigerians were unable to afford nappies/diapers/pants on a regular basis. The unit prices for products in the category also rose sharply, further reducing affordability.

The Nappies/Diapers/Pants in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Disposable Pants, Nappies/Diapers.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Nappies/Diapers/Pants market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

NAPPIES/DIAPERS/PANTS IN NIGERIAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • High inflation leads to falls in volume sales
  • Consumers trade down as unit prices rise
  • Cash-strapped consumers prefer to shop at small local grocers
PROSPECTS AND OPPORTUNITIES
  • Growth to improve as economy recovers
  • Increased brand competition and activity will drive consumer interest
  • Cloth substitutes to impact progress for junior nappies/diapers
CATEGORY DATA
  • Table 1 Retail Sales of Nappies/Diapers/Pants by Category: Value 2018-2023
  • Table 2 Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Retail Nappies/Diapers/Pants: % Value 2019-2023
  • Table 4 LBN Brand Shares of Retail Nappies/Diapers/Pants: % Value 2020-2023
  • Table 5 Forecast Retail Sales of Nappies/Diapers/Pants by Category: Value 2023-2028
  • Table 6 Forecast Retail Sales of Nappies/Diapers/Pants by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN NIGERIA
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 7 Birth Rates 2018-2023
  • Table 8 Infant Population 2018-2023
  • Table 9 Female Population by Age 2018-2023
  • Table 10 Total Population by Age 2018-2023
  • Table 11 Households 2018-2023
  • Table 12 Forecast Infant Population 2023-2028
  • Table 13 Forecast Female Population by Age 2023-2028
  • Table 14 Forecast Total Population by Age 2023-2028
  • Table 15 Forecast Households 2023-2028
MARKET DATA
  • Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources