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Toilet Care in France

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    Report

  • 18 Pages
  • February 2025
  • Region: France
  • Euromonitor International
  • ID: 1293002
France’s toilet care market maintained a stable performance in 2024 due to its products being seen as essential within in a relatively steady market. The toilet care category’s essential nature limits opportunities for substitution, particularly in the liquids segment, where consumers prioritise reliability. Bleach remains the only feasible substitute, typically used in diluted forms.

The Toilet Care in France market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: In-Cistern Devices, ITBs, Toilet Care Tablets/Powders, Toilet Cleaning Systems, Toilet Liquids/Foam.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Toilet Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Steady performances for toilet care in 2024
  • Competitive and distribution landscapes remain stable for toilet care
  • Green products see low growth as performance and convenience remain crucial
PROSPECTS AND OPPORTUNITIES
  • Toilet care to see volume and value sales remain positive during forecast period
  • Tablets hold potential for greater growth if consumer awareness improves
  • Sustainability trend will increasingly drive development and shape innovation
CATEGORY DATA
  • Table 1 Sales of Toilet Care by Category: Value 2019-2024
  • Table 2 Sales of Toilet Care by Category: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Toilet Care: % Value 2020-2024
  • Table 4 LBN Brand Shares of Toilet Care: % Value 2021-2024
  • Table 5 Forecast Sales of Toilet Care by Category: Value 2024-2029
  • Table 6 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029
HOME CARE IN FRANCE
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2019-2024
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2019-2024
  • Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 13 Distribution of Home Care by Format: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources