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Bleach in Switzerland

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    Report

  • 16 Pages
  • February 2025
  • Region: Switzerland
  • Euromonitor International
  • ID: 1345766
In 2024, bleach experienced a retail value decline of 2%, while volume also fell by 4%. Bleach continues to struggle with its negative image as a product harmful to both health and the environment. Increasing consumer awareness of the potential risks associated with bleach, such as its harsh chemicals and environmental impact, has led many to seek out more sustainable alternatives. In Switzerland, bleach is available in two main formats: liquid and tablets.

The Bleach in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Retail volume and value fall as bleach continues to suffer from a negative image
  • Bleach faces competition from surface care products that are viewed as less harmful
  • Migros retains its lead in bleach as it offers consumers affordable price points
PROSPECTS AND OPPORTUNITIES
  • As consumers turn to versatile alternatives, growth is set to struggle
  • Consumers are expected to migrate to chlorine-free bleach or other less harmful disinfectants
  • Supermarkets are set to lead sales, while retail e-commerce benefits from convenience
CATEGORY DATA
  • Table 1 Sales of Bleach: Value 2019-2024
  • Table 2 Sales of Bleach: % Value Growth 2019-2024
  • Table 3 NBO Company Shares of Bleach: % Value 2020-2024
  • Table 4 LBN Brand Shares of Bleach: % Value 2021-2024
  • Table 5 Forecast Sales of Bleach: Value 2024-2029
  • Table 6 Forecast Sales of Bleach: % Value Growth 2024-2029
HOME CARE IN SWITZERLAND
EXECUTIVE SUMMARY
  • Home care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2019-2024
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2019-2024
  • Table 9 Sales of Home Care by Category: % Value Growth 2019-2024
  • Table 10 NBO Company Shares of Home Care: % Value 2020-2024
  • Table 11 LBN Brand Shares of Home Care: % Value 2021-2024
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2019-2024
  • Table 13 Distribution of Home Care by Format: % Value 2019-2024
  • Table 14 Distribution of Home Care by Format and Category: % Value 2024
  • Table 15 Forecast Sales of Home Care by Category: Value 2024-2029
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 1 Research Sources