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Cat Food in Germany

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    Report

  • 26 Pages
  • June 2024
  • Region: Germany
  • Euromonitor International
  • ID: 1345777
Demand for premium cat food in Germany continues to grow in 2024. Notably, the cat population in Germany is increasing at a faster rate than the dog population, creating a larger customer base for cat food. This demographic shift is heightening demand for a variety of cat food options, particularly in the premium segment. The premiumisation trend, where consumers seek higher-quality and more nutritionally sophisticated products for their pets, continues to gain momentum.

The Cat Food in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Cat Food market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2024 DEVELOPMENTS
  • Premium cat food benefits from population growth and owners’ attention
  • Polarisation of price segments, with mid-priced wet cat food negatively impacted
  • Consolidated competitive landscape led by Masterfoods and Nestlé
PROSPECTS AND OPPORTUNITIES
  • Role of functional cat food and health concerns to continue growing in mid term
  • Cat treats set to be strongest performer over the forecast period
  • Pet shops and superstores set to regain distribution share
CATEGORY INDICATORS
  • Table 1 Cat Owning Households: % Analysis 2019-2024
  • Table 2 Cat Population 2019-2024
  • Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2019-2024
CATEGORY DATA
  • Summary 1 Cat Food by Price Band 2024
  • Table 4 Sales of Cat Food by Category: Volume 2019-2024
  • Table 5 Sales of Cat Food by Category: Value 2019-2024
  • Table 6 Sales of Cat Food by Category: % Volume Growth 2019-2024
  • Table 7 Sales of Cat Food by Category: % Value Growth 2019-2024
  • Table 8 Sales of Dry Cat Food by Life-Cycle: % Value 2019-2024
  • Table 9 Sales of Wet Cat Food by Life-Cycle: % Value 2019-2024
  • Table 10 NBO Company Shares of Cat Food: % Value 2019-2023
  • Table 11 LBN Brand Shares of Cat Food: % Value 2020-2023
  • Table 12 LBN Brand Shares of Cat Treats and Mixers: % Value 2020-2023
  • Table 13 Distribution of Cat Food by Format: % Value 2019-2024
  • Table 14 Forecast Sales of Cat Food by Category: Volume 2024-2029
  • Table 15 Forecast Sales of Cat Food by Category: Value 2024-2029
  • Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2024-2029
  • Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2024-2029
PET CARE IN GERMANY
EXECUTIVE SUMMARY
  • Pet care in 2024: The big picture
  • 2024 key trends
  • Competitive landscape
  • Retailing developments
  • What next for pet care?
MARKET INDICATORS
  • Table 18 Pet Populations 2019-2024
MARKET DATA
  • Table 19 Sales of Pet Food by Category: Volume 2019-2024
  • Table 20 Sales of Pet Care by Category: Value 2019-2024
  • Table 21 Sales of Pet Food by Category: % Volume Growth 2019-2024
  • Table 22 Sales of Pet Care by Category: % Value Growth 2019-2024
  • Table 23 NBO Company Shares of Pet Food: % Value 2019-2023
  • Table 24 LBN Brand Shares of Pet Food: % Value 2020-2023
  • Table 25 NBO Company Shares of Dog and Cat Food: % Value 2019-2023
  • Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2020-2023
  • Table 27 Penetration of Private Label in Pet Care by Category: % Value 2019-2024
  • Table 28 Distribution of Pet Care by Format: % Value 2019-2024
  • Table 29 Distribution of Pet Care by Format and Category: % Value 2024
  • Table 30 Distribution of Dog and Cat Food by Format: % Value 2019-2024
  • Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2024
  • Table 32 Forecast Sales of Pet Food by Category: Volume 2024-2029
  • Table 33 Forecast Sales of Pet Care by Category: Value 2024-2029
  • Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2024-2029
  • Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
  • Summary 2 Research Sources