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Colour Cosmetics in Tunisia

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    Report

  • 20 Pages
  • June 2024
  • Region: Tunisia
  • Euromonitor International
  • ID: 1345791
In 2023, a decrease in demand was observed for historical international brands of colour cosmetics in Tunisia, including L'Oréal, Maybelline, and Bourjois Paris, among others. This decline does not signify negative volume growth but rather a slowdown compared to previous years. The shift in consumer preferences can be attributed to the increased availability of new brands imported from various countries, such as Essence, Artdeco, and Revolution. Additionally, there is a rising demand for domesti

The Colour Cosmetics in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Colour Cosmetics market
  • Pinpoint growth sectors and identify factors driving change
  • Understand the competitive environment, the market’s major players and leading brands
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

KEY DATA FINDINGS
2023 DEVELOPMENTS
  • Decrease in demand for international brands
  • Expansion of Kiko Milano's presence in Tunisia
  • Competition from parallel markets and smuggled products
PROSPECTS AND OPPORTUNITIES
  • Increasing women’s purchasing power to support the category
  • Increase in taxes likely to curb demand for imported colour cosmetics
  • O Beauty SA Company continues to increase its market presence
CATEGORY DATA
  • Table 1 Sales of Colour Cosmetics by Category: Value 2018-2023
  • Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
  • Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023
  • Table 4 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
  • Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
  • Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
  • Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
  • Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
  • Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2023-2028
BEAUTY AND PERSONAL CARE IN TUNISIA
EXECUTIVE SUMMARY
  • Beauty and personal care in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2018-2023
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2018-2023
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources